One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.

In Affiliate Marketing you are promoting 3rd party products and in return you earn a share of a sale generated from your marketing efforts. We all have seen those little Amazon.com banners on different websites. These would be a very simple form of affiliate marketing. More sophisticated versions are complete stores build around Amazon.com or based on data feeds from other vendors. In some cases the affiliate has to build his own website and store - in others there are white label website templates or pages available for the affiliate to work with. Only when it comes to the actual sale the customer is redirected to the 3rd party vendor who carries the actual product.

Not a new variant but a not very well-known version of affiliate marketing is the promotion of affiliate product links/websites via Google AdWords. The power of advertising on Google.com is combined with the affiliate link. The affiliate partner does not need a website anymore, he directly links the customer to the 3rd party. With Google AdWords very targeted marketing is possible and well-written ads equipped with the right keywords can bring in big bucks. All the affiliate has to do is to figure out which keywords are affordable to promote. And that's where secret to success is. Everyone can buy the expensive and obvious keywords to promote products but when it comes to affiliate success via PPC advertising (aka Google AdWords) the inexperienced marketing folks are being weeded out or are left with big holes in their pockets. Finding the right combination of keywords, target group, ad copy is the critical piece of the puzzle.

Overall - affiliate marketing via PPC on Google or via Overture (competitor of Google AdWords) can be very lucrative and quite a few people are making a living of it. It sounds easy to do but to break into this field a new affiliate needs a lot of luck, big bucks or patience and knowledge.

About the Author: Christoph Puetz is a successful Entrepreneur and international book author. Homepages: http://www.netservicesusa.com and http://www.vitaminassociates.com

2 comments

  1. GregAlan  

    9:56 PM

    Good post, but I think you're slightly wrong...you need a lot more patience and education.

    Like any business, it involves having to invest time and money in order to achieve. Passion, as well.

    Google Adwords is just the beginning. There's soooooo much more to it than that.

    I recommend anyone check out a beginners course and some reviews of other tools.

    From the website of E-commerce Now

  2. sushithmn  

    1:18 AM

    Hi Greg,

    What you read in the article is opinions of the author(Christoph Puetz) of the article.

    You said he is slightly wrong but didn't point out where and what is wrong.

    You said it is important to invest time and money to succeed in any business and i agree completely with you.

    You recommented to vist your blog but it looks like the posts there are made only to help your Sponsors.

    I think hiding sponsor links and affiliate links within a post is not the right way to go.

    Thanks for your comments Greg.Cheers.

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