Want to get into the top 5 of either Google or Yahoo? Make sure your website contains the top 10 factors for deciding a top search engine ranking.

It does not matter if you have the cure for cancer, if nobody knows about it you are not going to make any money. A top search engine ranking in either Google or Yahoo is the surest way for buyers to find your products so you can become a wealthy marketer. Google and Yahoo are responsible for about 80% of all search engine traffic in the world.

Make sure your online business or website contains these top 10 factors used for determining sites with a top 5 search engine ranking in Google and Yahoo.

Factor #1: Number of Quality Sites that Link to Yours

Google and Yahoo put a lot of significance on how many quality sites link back to yours with a page rank of at least 4 and above. This is probably the most important factor when considering a top search engine ranking.

When search engines see lots of important sites link back to yours it must mean that your site is also pretty important.

Remember the purpose of the internet is to provide information back to the end user. As someone is conducting research on the World Wide Web, sites must also participate and flow and connect to other related sites allowing those searching for your keyword terms various paths to the information being inquired.

Factor #2: Number of Pages Your Website Has

A website with less than 50 pages is really going to struggle to get a top search engine ranking unless it has more quality back links coming into it than their competitors.

Factor #3: Keywords in Your Title Tag

Google and Yahoo look to see if your keywords are contained in your page title and description. Make sure your keywords are also listed within your heading and subheading tags.

Factor #4: Keywords Showing in Links

Keywords that are highlighted within a link are considered more significant than those not at all highlighted within a link.

Factor #5: Keywords in Bold

Likewise words in bold are also considered more important than those not in bold.

Factor #6: Keywords in URL

Websites that are in less competitive markets that contain the keywords within their URL are considered more important than those sites that respectively do not.

Also keywords in the URL that come before unrelated words are considered better than a URL that follows an unrelated word within the URL. For example if your keyword is televisions, a URL with `televisions' followed by unrelated words such as your name `Mike' is better than putting your name `Mike' before `televisions.'

Factor #7: More Significance Given to First 25 Words on Page

The first 25 words of each page are given more weight than all other words on the page. Make sure your keywords are in the first few words of your page. However, if you try and just list the same word or phrase 25 times repeatedly Google and Yahoo will penalize you.

Factor #8: Greater Than 300 Words on Your Homepage

Make sure you have at least 300 or more words on your homepage.

Factor #9: Keyword Density

Keyword density is not as important as it once was in the past but it still is an important factor. In order to get a top 5 search engine ranking look at your competitors sites and compare the density of their sites to yours and try and match their density.

Factor #10: Page Rank

Want to find out the page rank of your website or the page rank of another site? Download the Google toolbar and make sure the page rank indicator is activated. One major factor in determining your page rank is the first factor listed in this article. Quality back links are the most important factor for formulating your page rank.

A top search engine ranking in Google and Yahoo is decided most often by the combination of these 10 factors. If you want to get into the top 5 of the two most important search engines than make sure your website applies these major search engine ranking factors.

About the author: Tim McGaffin, Tim has helped many online businesses achieve their financial goals. Vist: http://www.WealthyMarketerDirect.com

Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.

If you were to run a search engine what would be your number one goal. This one is simple; you would want to be the most used search engine on the Internet. The only way to become the most used search engine is accuracy. People use a search engine for one reason and that is to find what they are looking for. When I first started using the Internet 12 years ago, it was difficult to find anything in a search engine. You would type in baby toys and get hundreds of sex toy sites with a few baby toys sites mixed in. Now you type in baby toys and you get baby toys. The reason Google became number one was that for several years they had the most accurate results. So if you want to get a high ranking in a search engine for the terms your pages are about, then you must give the search engine what it is looking for.

The search engines became more accurate because now they look primarily at one thing. That one thing is content. The only way for a search engine to find out what a page is about is to scan the page and see what it is about. Yes, there are a few other things the search engine looks at but none of those things matter if the content does not match what people are typing in a search engine. If you want to rank high in the search engines, you must make a great page specifically about the topic that page is about.

It also matters how you put your content on the page. One of the things search engines look at now is natural language. You cannot just put a search term a bunch of times on the page. It is true than once upon a time that worked. But stacking search terms no longer works. Search engines look at how many times a term shows up in a sentence and how many times it shows up in a paragraph. In a normal paragraph you will not have a search term that shows up 6 to ten times. That is not the way a paragraph is normally constructed. When a search engine sees this it counts against you and not for you. The same is true about sentences. So be careful how you word your content. Try not to put the same term multiple times in a sentence or several times in a paragraph.

It is also a good idea to make sure you write in complete sentences and make your content read well. This is not just a good idea for search engine consideration but also for the reader of your page. You want them to find the page informative and easy to read. Having them come back and telling their friends about the page is important. If they find it interesting enough, they may just give you that all-important link to your page.

Here are some other things to consider about content.

The content of your page is not just limited to the words written on the page. Search engines also look at how you present your content and what you say about it. For example, every page in your site should have a title. This is the first thing written on the page such as the title to an article. When you present a title you place it as a heading. Heading tags are a way to tell the search engines this is what my page is about. To be effective your heading needs to be about the same thing as the rest of the content of your page. You can also put sub headings on the page. You can title different sections of the page with heading 2 or heading 3 tags.

Search engines also give you two places to tell them what you think your content is about. This is done through your meta title and description tags. These are the only two meta tags that most search engines look at so far as determining how they are going to rank your page. I do not even add a key word tag to any of my pages. The meta title is the place where you tell the search engine what your page is about. It can be exactly the same as the title on the page itself (your H 1 tag or page heading). Your description tag gives you the opportunity to describe the content of the page to the search engine. The description needs to be short and to the point. It should be no more than two sentences but preferably only one sentence. There is no reason a good description of a page cannot be made in one simple but complete sentence.

Last but not least is the overall content of the page. Make each page about one thing. The more topics your page talks about the less credit you get for each topic. For example you want to make a page about the three most influential people in medicine today. You can make your first page generic and mention the names of the three people and their general contributions to medicine while concentrating on making sure every paragraph is about the main topic of "most influential people in medicine". Then, if you want to go into detail about the three individual people, make a separate page about each and have them linked to from the "most influential" page.

About The Author:Article by Rusty Ford, Editor Arthritis-Symptom.com .

The Google Sandbox Myth

Who haven’t been in the Google Sandbox? As new website owners, we all experience the Google Sandbox dilemma. I can relate to the pain of webmasters and website owners who are currently experiencing being on the Google Sandbox. And I bring good news: there is a guaranteed way to come out of the Google Sandbox! But first, it is important that you know what is meant by Google Sandbox.

The Google Sandbox

Google Sandbox is such a popular term among webmasters, web marketing specialists and new website owners. Google Sandbox refers to the period when a new website appears invisible on the Google search results even after a month or two of search engine optimization. The most probable reason why new websites are placed in the Google Sandbox is that Google doesn’t see yet the importance of these websites.

New websites can be on the Google sandbox for at least three months. This is a test of patience for the website owner and of course the web marketers who have tried their best in promoting the website. It would be understandable to be on the Google sandbox for at least three months. But what about those websites which seem to be locked on the sandbox for many months already?

How To Get Out Of The Google Sandbox?

Who would want to be in the Google Sandbox forever? Of course, every single website owners aim to finally get hold of Google Sandbox freedom. But what can we do? The best and guaranteed way to get out of the Google sandbox is to focus on your website and not on Google. Forget about the Google Sandbox first and concentrate on more important things in web marketing.

Shift your focus from the Google sandbox to making your website more relevant. You can’t simply get out of the sandbox – you need to impress Google with your website. This way, Google will be able to see your website’s importance and when it does – boom! Out of the Google sandbox you go!

How Earn Google’s Respect

These effective tips in search engine optimization will help your website in its struggle to be free from the Google Sandbox. These are easy steps that are undoubtedly effective.

• Equip your website with the relevant and useful web content. Your website must have a unique content.

• Submit your website to high quality and relevant web directories.

• Create relevant articles that provide useful information about your website’s theme and submit them to article directories. This a good way of generating quality one way links.

• Blogs, forums and other interactive stuffs can add to your website’s relevance.

Why let your website remain on the Google Sandbox when you can let it come out in no time? Don’t be contented being on the shadows of other websites. Instead create your website’s own shadow! Come out of the Google Sandbox now – it’s easy, just follow these tips and soon your website is free!

About the author:-Monica Lorica, Owns nPresence, an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your web marketing needs, please visit http://www.npresence.net/

I’ve been using Google AdWords for several months now and I have to say the whole setup really is a work of genius on Google’s part. Its seemingly endless pages of charts, tables and numbers appeal to the geeks; the need for lexical simplicity and brevity appeals to the creatives; and the stats and feedback appeal to the analysts and bean counters. In creating a complex, infinitely configurable advertising tool that has many of the hallmarks of a strategy game, Google have pulled off a masterstroke.

In fact, so easy is it to get lost in the world of AdWords that you can quickly forget that it is essentially a business tool, and one that costs money – lots of money if you’re not careful. So based on my experience of the last few months, here are some essential tips for getting the most of out of Google AdWords.

1. Be Creative

The toughest stage of AdWords is one of the first – writing your ad. You have 95 characters (25-word title and two 35-word lines) to not only get your message across, but also to differentiate that message from your competitors’ ads. Throw Google’s strict policies on truth and honesty into the equation, and you have a real challenge on your hands, particularly if you don’t have a resident creative genius to call on!

However, with a little planning and research it shouldn’t be too difficult to come up with an attractive ad. Decide on what your real message is and keep it simple. Do a search using the keywords you want to use and look at your competitors’ ads. Think about your target audience and the language that will attract them. And finally, and this may sound a bit wacky, try reading and then writing a few haiku, the traditional Japanese poetic form in which writers have a mere 17 syllables to express themselves – it will help you trim the fat from your writing and concentrate on the meat.

2. Be relevant

Putting your keywords into your ad text is more likely to generate clicks. Why? Because searchers can see that your ad is relevant to their search. If I search for ‘tom waits tickets’, I will only click on those results that contain this search phrase and will consider results without this phrase to be irrelevant.

3. Think about your landing page

When you’re happy with the content of your ad, think about where it will take the user. Don’t just direct them to your homepage and expect them to find their own way to what they want – take them straight there. If I click on my ‘tom waits tickets’ ad and am taken to a generic homepage on which my chosen topic isn’t immediately visible, I’ll go elsewhere.

Also, make sure the content of the landing page matches the content of the ad. Your keywords should feature in the text, and also as metatags, to improve your quality score and your overall search ranking. If the content of your landing page doesn’t match the content of your ad, users will feel misled.

You should also ensure that your landing page isn’t a ‘dead end’, i.e. a page that people will look at once and then close or leave. Don’t include external links on the page – make sure users are guided to another page on your site or channeled to your sales, booking or feedback page.

4. Work geographically

When you first set up your Google ad, the temptation is to maximise your web hits by targeting a broad geographical sector. But think again – if you only operate in a particular country or region, there’s no point in your ad appearing to users elsewhere. I set up an ad for a hotel software product which we only sell in Southeast Asia, with a tight budget of $5 per day. Allowing the ad to appear to users outside SE Asia would mean my ad budget being eaten up by people with no interest in my product.

So look at where your target customers are and restrict your ad to those territories, to ensure your money is being spent wisely.

5. Don’t insist on being no.1

AdWords allows you to pay top dollar for your ad to be top of the pile. But is this really what you want? Chances are you’ll get a lot of clicks from indiscriminate, impatient surfers who just click on the top result without reading it first. Serious searchers will read every ad above the fold (i.e. positions 1-5); really serious searchers will read every ad on the page. So spend enough to ensure you’re on the first page, but no more.

6. Test, test, test

This is where your inner strategy game geek comes in. If you’ve played sports sims like the life-consuming Championship Manager, you’ll already know the benefits of testing different team formations, tactics, training routines and so on. And so you’ll probably get the hang of AdWords pretty quickly. Testing different keywords, ad copy, landing pages, landing page copy, ad scheduling, min/max CPC and so on will give you lots of different results and allow you to optimise every ad in every campaign.

One of the first ads I set up was a recruitment ad for our company. It generated a lot of clicks but I discovered that the landing page had a bounce rate (i.e. the number of visitors who visit a page and then leave immediately) of around 85%. I was using a landing page which gave general information about the benefits of working for the company but didn’t contain any actual vacancies. So I switched the landing page to one which simply listed every current vacancy we have, and within days the bounce rate had gone down to 60%!

7. Set goals

Every campaign, be it military, sporting or advertising, must have an ultimate goal by which the campaign’s success can be measured. If you run an e-commerce site then it’s easy to measure the ROI of AdWords, but if, like mine, your site is designed to increase brand awareness and display product information, it’s not so easy. Sure, AdWords will send your traffic sky-high but how do you know you’re getting your money’s worth?

The simple answer is to use Google Analytics’ Goal Conversion function, which allows you to define a specific page you wish people to visit or an action you wish them to complete – submitting a feedback form for example, or downloading a PDF or podcast. You’ll quickly find your conversion rate will become an obsession and lead to constant tweaking, tinkering and testing, all of which will ensure you get maximum return on your AdWords investment.

8. Try CPM ads

If you’re not convinced by CPC, try CPM advertising instead. Rather than set up lots of keywords, instead you choose sites from Google’s content networks on which you wish your ad to appear. If I’m selling bicycles in Bolivia for example, I’ll scour Google for Bolivian cycling and leisure websites and flag these sites in my CPM campaign – this is more secure than blindly using the Google Content Network as it allows me to personally vet each site on which my ad will be displayed.

9. Monitor results

Checking ad performance should, and will, become a daily habit for you once you get started with AdWords. Google’s tracking tools allow you to quickly identify under- or over-performing ads and take remedial action, and using the superb free Google Analytics service allows you to monitor the effect of your AdWords campaigns on your website.

10. CTR isn’t everything!

CTR – or click-through rate – is seen by many AdWords users as the only stat that counts. But don’t get too hung up on it. Remember, the higher the click-through rate, the higher your outlay. Sure, if you’re running an e-commerce site then clicks are your bread & butter, but if your site doesn’t actually sell anything and is designed more with brand awareness in mind, then a high number of above-the-fold impressions combined with a low CTR may be sufficient for you.

I hope you find these ten tips useful in running your own AdWords campaigns – and please let me know if you have any good advice of your own!

About the author:- Tim Russell is Marketing Director at TRG International, one of Vietnam's leading providers of IT business solutions and services. Originally from the UK, he has been in Vietnam since 2003. Prior to coming to Vietnam he spent over a decade in the tourism industry in both operations and marketing, before moving into IT where he helped set up a company providing reservations software for tour operators and travel agents. He lives in Ho Chi Minh City with wife Nhung and daughter Emilie.

If you sell products or services over your web site, then traffic to your site is the name of the game. It’s simple: if you want more sales, you better get more traffic. To do that, make sure that you’ve covered all the bases of driving traffic to your site.

First, optimize. Make sure your search engine listings are all they can be. This means that you need to make sure that you’re on the key search engines and second that your site is associated with the best searching key words. Check to ensure you are included in Yahoo!, Google, MSN and the Open Directory Project. After that, look at some private or industry-specific directories. If you’re not listed, submit. But before you do make sure your keyword tags, description tags, and content have been optimized for being “find-able.”

Second, advertise. Tell people about your web site. You can do this by email, pay-per-click advertising, print advertising or almost any other means of advertising. Whatever it is, point it to your web site. Experiment with the linkage between your ads and your site – e.g. make different offers and see what the effect is on traffic.

Third, collateralize. Collateral is the paper materials you use to conduct business. Yes, include this in your traffic building efforts, too. Make sure your web address is on your signs, your stationery, business cards, brochures, invoices and any other material that goes to the public.

With every change or addition you make to your web site, just remember: Optimize, Advertise, Collateralize. Your web traffic is directly related to these three activities.

About the author: Mark Fortimer, Download the free ebook, Steps to Internet Marketing Success.

Create interesting feed- Create some interesting feed, because people will like only the interesting feed. They will only subscribe to the feed that are of some use. Interesting feed will make fast RSS.

Constantly update- Update your feed constantly and make them available. Constant updating it will help you to keep the readers and get more subscribers. Updated RSS can help you to create fast RSS.

Promote your RSS feeds- Promote you RSS feed through different ways. Promoting your feed will make it known to the readers and they will like to try it.

Send RSS in your email- Send your RSS feed using emails. It is easier to send, easier to reach and easier to get through the barriers. You can reach intended customers without any problem.

RSS to your website- Place RSS feed to your website which will make it more interesting. Many people will not like to visit websites but they will like to get the RSS feed at their own place. Fast RSS is possible with more visitors.

Paid subscription- Paid subscribers will get you more profit from the RSS feed. You can always earn profit from your RSS feed if you have interesting and quality content.

RSS advertising- You can do advertising through RSS feed. It is possible to add your ads to the feed and send them to the subscribers. RSS advertising will help you to send your advertisements as well as advertisement of other companies in return of money.

PR- RSS can a great PR tool for you. You can create good PR campaign by using your RSS feed. Incorporate article, sales letters, press releases in to RSS and send them to the subscribers.

About the author: Mark Fortimer, Download the free ebook, Steps to Article Marketing Success.

The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. Here are six reasons why you should consider blogging.
Blogging is great fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging is dirt cheap. The most powerful blogging systems are free. Wordpress seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.

I wouldn't use one of the free blogging services unless you are really desperate. You can't be sure if they will always remain free and your posts will be building up someone else' asset rather than your own.
Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit, text, pictures, videos, whatever you want. Want to change the look and layout of your blog? There's literally hundreds of themes available that take less than a minute to upload and install.
Blogging gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you represent. By reading you blog posts thet get an idea of what you're all about - warts and all. The personal aspect of blogging is one of it's most powerful characteristics.
Your blog becomes another Internet asset. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it's Google PageRank, you also get the benefit of linking out from your blog site to other web sites you want to promote.
Search engines just love blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes blogs more frequently that normal web sites. This may just be a rumour, but I have found it to be true in my case. If you blog every day there's a good chance Google and the other major search engines will spider your blog every day looking for that new content.
Convinced? Give blogging a try. There's stacks of free resources listed in article directories like this one that will help you get into blogging.

About the author: John Hacking is Marketing Manager for a Brisbane web site design company and Product Manager for a Brisbane SEO firm. He has just started an Australian SEO blog.

A lot of people, myself included are using the Internet to generate an income. Quite a few are newbes, some have been at it awhile and very few are professionals. It's very easy to get seduced by the call of easy money. The point here is that there's no such thing as easy money. Making money on the Internet, like everything else in life requires work.

Everywhere you surf, you will run into various ways to make money. Some, a lot, are all out scams. But there a few honest ways to generate an income. The most popular is Google. And by that I mean: Google Adwords and Google Adsense. If done right they provide a way to generate a serious income for the person willing to do their homework.

First of all, don't be fool by those sites that tell you that you can make a living working at home just by writing small ads. To the uninitiated, their talking about Google Adwords and Clickbank, which is an online marketplace accessible to those who wish to become affiliates for various programs. These sites will charge you a fee to join and give you access to their version of how to start a Google ad campaign. Don't misunderstand me, there are a lot of informative and useful Ebooks on Adwords. They range from excellent to mediocre. But why pay good money when you can get 99% of the information for free.

Did you know that Google provides excellent, though very technical information on both Adwords and Adsense? But let's stick with Adwords for now. When I first started, I ordered a couple of Ebooks on Adwords. In a couple of cases I printed them out. But after all the reading, printing and note taking, I still had some basic questions. Like what's an ad group? How many keywords should be in an ad group? How do I find the cost per click? How should I organize my ad group? Overall, how many keywords do I need. How do I find a product to promote?

I had forgotten three little words that I always keep upper most in my mind. "Keep It Simple". So I went back to the source itself: Google Adwords. And after a little reading, guess what I found? Googles "Keyword Selector Tool". This thing is amazing.

Here's how it works: Go to the Google Keyword Selector Tool and click on the "Site Related Keyword". In the field to enter URL, enter any site you wish (www.anysite.com) and check "Include other pages on my site linked from this URL" (checking this option is very important - otherwise you will not get too many keywords). From the drop-down list, chose "Cost and ad position estimates". Select your currency and enter a high, maximum cost per click value. You can play around with this by entering various amounts. Click: "get keywords".

You not only get the keywords and cost per click to any top related site, but you get the amount of keywords, the keyword grouping and the ad position. Is that crazy or what? Just think what you can do with this information. Ready made keywords, their cost, their grouping and ad position. You have 90% of the work done for you in less than a minute. And this will for any site on the wed.

Next you will need a Keyword analysis program, because in the scheme of things, you want the lowest paying keywords. You can forget five cents a click. You want a program that will let you generate thousands of key words and their cost per click, plus help you find little know niches to promote. You want something that will let you spy on the competition and not cost you an arm and a leg in the process.

So to keep it simple, all you need is good information, which Google provides and a good keyword program. You can do a Google search for Keyword analysis and find a lot of worthy products at reasonable prices.

To get an extremely concise look at Adwords, go to Googles Learning Center. Just type the words "Adwords Learning Center" into your search engine. I think you will be pleasently surprised.

About Th author: Benjamin Glenn

Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn’t turning up the way he expected it to!

Mark thinks that he has a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!

All these puzzling facts make one doubt himself. But my friend, the problem is not with the idea or the service! The problem lies in the promotion strategies. No matter how good an idea or a service is, it won’t be successful unless you put it to the right people in the right manner. Good Web Promotion can do wonders to an average idea; forget what it can do to a good one. Had Jack & Mark adopted the right kind of Internet Promotion strategy, they would have achieved what they wanted to.

Everyone will agree that today’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your site is in the top thirty, for the right “Keyword”, you can be a winner. But how can one make it to the top & stay there for a long time? (Mind you, in this dynamic world called Internet, sticking to your position is as important as getting there!)

The best way to “optimize” your site is through a new “Organic Method of Search Engine Optimization” (SEO) that Google & other search engines just love, generating “Quality One Way Links”. One can generate quality back links by way of “Directory Submission” & “Article Submission”.

Online directories provide you with quality back links, which is precisely what you are looking for. Apart from this, you need to submit your site to the most appropriate category & with a brief description about your business. Thus, they also send targeted audience your way!

Another way of generating quality targeted audience & one way links is by writing quality articles & submitting them to Article Directories! By writing a quality article, you are not just informing your potential customers about your service, but are also sharing your knowledge with them. Again, Article Directories gives you an opportunity to inform people about yourself & also provide a link to your site. This way, people get to know about you & your site. And if your article provides a visitor what he came looking for, you have most definitely found yourself a new client!

Had Jack written an article about his idea & explained his service to his target audience and submitted his site to Hundreds of Search Engine Friendly Directories, he would have been on “Cloud 9” by now. Had Mark written an article informing his potential customers, how his service is better than his customers & also submitted his site to Online Directories, his Balance Sheet too might have run into Millions.

To summarize, when you submit your article or your site to various online directories, this is what you get -

1. You generate hundreds of quality back links to your site.

2. People who search these directories may find your article or your sites description interesting & visit your site. Thus you get large targeted audience.

The end result is that your site satisfies all the criterions set by various search engines to have a favorable Rank. You thus reach high positions in search engines & stay there for a long time!

About the Author: Rahul Rungta is a Professional Internet Marketer. Having done intensive research on Search Engine Optimization & Traffic Generation, he is now pioneering two new innovative tools in Internet Marketing - Article & Directory Submission. To know more about him, please visit http://www.submit2please.com

Looking back in time, I could still remember standing in awe and reading the exploits of one adsense publisher who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.

In my mind,I could not help but believe that if he could be so successful, I could also be successful...and everyone can also be equally successful in developing content websites and allowing google adsense to be published on these websites.

Months followed later where I carried out research on Google Adsense, talked to people who were successful publishers, joined a couple of memberships sites myself, read a few ebooks on the subject, spent hundreds of dollars on tools and webpage generating software...the whole works.

My aim was simple - uncover the successful methods and make at least one of these techniques as mine and be equally successful , if not better.

What were my results? Briefly, there were 3 models that could lead to success. There might be more, but these 3 models figured prominently as I carried out my personal private research.


In the content model, a mini site is developed for a niche project. Generally, you would find the keywords for niche topics with a low R/S value, build a theme around these keywords and work out a mini website of around 20 to 50 pages. The key to such a website is written content. In many cases, I found reprint rights articles were also used and these were also sites that were successful in bringing in consistent traffic and revenue. Each page is normally written around just one keyword and the entire webpage is tightly SEOed (search engine optimized).


In the second model, a one page article forms the website with google adsense on that article.In order to feature prominently, website promotion is necessary for this model. This is effected by submitting articles using automated softwares and gathering links in return. There were reports that this model is successful, however I did not receive figures to substantiate this claim nor have seen any figures.


This is by far the model that was reported to be widely successful. This model is based on the concept of " Build, Build and Build!". In other words, an incessant non-stop drive to keep on building websites and treating the business as stricly one of providing workable content sites for publishing adsense. However, care must be exercised at all times to follow Google Adsense Terms of Service. A prominent feature of this model was to use some form of auto generating software such as softwares that can generate directories or portals, the use of RSS and blogging to maintain and update the sites on a daily basis or a series of rotating templates. Care must also be keenly exercised that the sites must have content, and not merely appear spammy with results scrapped from search engines. One piece of advice from a veteran adsense publisher was that he would run over his sites such that he was clearly satisfied that the web pages were actually pleasing to a visitor and that the webpages were designed for humans. Often quoted by proponents of Model 3 is that the key to maximizing google adsense revenue and indeed affiliate revenue was to engage in a "numbers game". The more websites you build and commission, the higher is the revenue provided your keyword research is well done. In one case, one publisher claimed that his 65 years old mother could also work on this model by using a RSS system and was earning a good income just a few weeks into the model.

Which of the three models is applicable and useful to you? Are you in for the long term as a serious adsense publisher?

Above all these, you will need a compilation of good resources to assist you in your business as an adsense publisher. Gather the correct resources, personalize the good information and keep working on your model until you reach a good measure of success. Be of good faith, do not falter and you will reach success.

About the Author: Peter Lim is a Certified Financial Planner and a webmaster who has a keen interest in internet marketing. He maintains a website "The Best of Google Adsense Free Resources- Secrets, Tricks and Tips" which provides a fine compilation of tips and references, including a free adsense tracking software at http://www.dynamic-resources.info/adsense

Optimizing Content for Universal Search

By now, you've all heard about Google's new Universal Search concept, which combines all the information within its vertical databases into one index to serve a single set of Web search results. As you can imagine, this will require some adjustments to standard search engine optimization techniques. If you have been following the Bruce Clay methodology, then you should already be on the right track to optimizing every aspect of your Web site that is under your control. With the arrival of universal search, it's not just a good idea; it's a necessity.

Google Vice President of Search Products and User Experience Marissa Mayer said the company's goal for universal search is to create "a seamless, integrated experience to get users the best answers." Mayer stated on the official Google blog that the universal search vision would be "one of the biggest architectural, ranking, and interface challenges" the search engine would face.

Google Relevancy Challenge

Based on industry research, Google has a relevancy problem because the database is too vast. Back in 2005, Jupiter Research touched on this, stating it identified an opportuníty for vertical search engines. The study inferred that general search engines were good at classifying vast amounts of information, but not very good at serving results that helped users make decisions.

A year later, Outsell came out with "Vertical Search Delivers What Big Search Engines Miss," a study that also mentioned the opportuníty for vertical search due to dissatisfaction with general search engines. This report published the oft-quoted fact stating that the average Internet search failure rate is 31.9 percent. The study identified two market trends contributing to the growth of vertical search – failed general searches and rising keyword prices in paid search.

Another noteworthy study was conducted by Convera. Over 1,000 online business users were asked about their search practices, successes, and failures. Only 21 percent of the respondents thought that search queries on general search engines were understood, a mere 10 percent found critical information on the first try in general search engines. This study concluded, "To date, professionals have not been adequately served by consumer search engines."

The results of these studies show that Google and other general search engines are challenged to produce relevant results, suggesting vertical and niche search engines could eliminate such problems because the niche databases contain topic-specific information, serving targeted, more relevant answers to user queries.

Google's Solution to Relevancy

Since Google's move toward universal search, one can only assume it has considered the above problems and decided that pulling all its databases together, comparing and ranking them accurately at warp speed, could be the solution to relevancy. Doing this requires new technical infrastructure, including new algorithms, software and hardware, which Google has been working on since 2001 and is now in the process of implementing. Universal search has implications for search marketers because it is a departure from the uniformity that characterized search marketing in the past, requiring adjustments in SEO methodology. Since the modifications will be implemented in steps, immediate changes in the SERPS won't be obvious, and there is time to develop new optimization strategies.

Search Personalization

In addition to universal search, Google is also focusing on personalization in the SERPs. This means users will be seeing different SERPS based on their previous queries, if signed into their Google accounts. Users may or may not notice many changes in the SERPs due to universal search and personalization, depending on their level of sophistication and/or powers of observation. However, marketers will be scrambling. Marketers will need to get their clients listed into as many niche databases as possible to íncrease the breadth of coverage for universal search. Social media optimization techniques can be used to enhance both universal and personalized search results.

Universal Search Optimization Strategies The focus on personalization and universal search requires more emphasis on social media SEO strategies because of user interest in creating content and the vast amounts of new multimedia content created daily on the Web. Marketers are beginning to drive traffíc via social networking sites, and these efforts are known to enhance search engine optimization campaigns. Strategies include creating multimedia content such as blogs, videos and podcasts, and then getting them listed on social search sites like Del.icio.us, Digg, Reddit and StumbleUpon, as well as niche search engines like Technorati, Podzinger and Blinx.

When creating multimedia content, you must ensure that it is tagged and cataloged correctly. Multimedia content is optimized through established fundamental SEO techniques, such as creating keyword-rich, user-friendly content, unique Meta tags, good site navigation and structure, and implementing a successful linking strategy. Below are a few suggestions for creating and submitting multimedia content for several of Google's vertical databases to gain extended reach through universal search.

Google Image Search: It has always been a good idea to use images on your site for illustrating your products and services. Now, this becomes a way for your customers to find your site via Google Image Search. Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of the vision impaired and others who might need to view the site with text only.

Google Video (beta): As with optimizing images, use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map. Create a Web page to launch your video, optimizing content for SEO and using anchor text wherever possible. Besides submitting to Google Video, also include Blinkx and other social networking and search sites like YouTube and Podzinger (audio and video search engine).

Google News: Here's where you can submit your press releases for display as "news" and subsequent indexing. Issue press releases containing current information about new products and events your site is involved with and Google News will likely pick it up.

Google Maps: This is also known as Google Local, a vertical that has been included in Google search results for a while. Give your site a local presence through the Google Maps Local Business Center where local businesses can get a frëe basic listing to extend their reach in the SERPs.

Google Blog Search (beta): You all have a corporate blog, right? This is how modern companies communicate with their customers and stakeholders. Tag it (digg, del.icio.us, stumbleupon, etc.), submit to Google Blog search, and extend your reach for Web searches on Google.

In closing, there are many ways social and multimedia content can enhance your SEO efforts. Experiment and learn how to use social media to extend your SEO rankings. As you become aware of the many niche databases for submitting multimedia content, this can go a long way toward gaining visibility through Google's personalized and universal search.

About The Author:Claudia Bruemmer is a writer and editor for Bruce Clay Inc. .

Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure, bringing in more targeted traffic, leads and sales.

You should do the same with your site. It will greatly increase the importance of your site - boosting name recognition and increasing your site's visibility.

Let's look at a real life comparison - ever build a large patio or outdoor deck onto your house and suddenly realize you have not only doubled the floor plan but you have also changed the very nature of the house itself. Or you build a gazebo or a guest house on your property... and suddenly you and your visitors have a different view or opinion of your property. In fact, you have expanded the reach of your property by building these extensions.

Think of your website in the same light - by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.

Here are some of the best techniques for extending the reach of your site. Some of these are very simple, some a little more complex:

Article Writing

Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do - just try it!

Viral Desktop Applications

You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.

Old Fashion Link Building

Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product. These can be great link building opportunities.


Make sure you have a bookmark link on all your pages. You might also want to make a favicon - a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.

Ezine or Newsletter

You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.

Viral eBooks and Reports

These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as targeted traffic.

Forum Posting

Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert - you!

Off-line Advertising

Placing your site's logo or URL in off-line places - billboards, t-shirts, caps, but try to resist the latest trend - putting URLs on body parts! Off-line exposure will greatly extend the reach of your site.

Burning CDsp>

Burning your best programs or information on CDs, DVDs or disks and distributing these around to all interested parties will create more recognition. Great for reaching non-online computer users.

RSS Feeds and Blogs

This may prove to be the granddaddy of ways to extend your site. The original name for RSS stood for 'Rich Site Summary' - you make a summary of your website and syndicate it to all interested parties. Other webmasters will take your syndicated RSS feeds and place them on their sites. You create mini satellite sites of your content all over the web!

In addition, as your site expands and grows, other opportunities will present themselves... in traditional media such as TV, Radio and Print advertising. Starting an affiliate program for your site is another option you may want to consider. An affiliate program can greatly expand the reach of your site. So too, will starting mirror sites in different languages or countries.

As you can plainly see, there are countless ways to extend the reach of your site. However, just trying a few of these will boost your site's credibility and visibility, bringing in more targeted leads and traffic. So it's your move, don't just let your site sit there, start implementing some of what you've just read.

About The Author: Titus Hoskins,Get a Free DATEwise eCalendar & Personal Planner for your Desktop. Click here http://www.bizwaremagic.com/Free_Desktop_Calendar.htm. Other free marketing tips can be found at: MarketingToolGuide.com. This article may be freely distributed if this resource box stays attached.

Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffíc to your site. They also know, if harnessed properly, these mega traffïc sites will supply any web site with a steady stream of visitors.

Perhaps the best source of web site traffíc is Google. That's not exactly a Newsflash, but the key to getting massive amounts of traffíc from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffíc.

This traffíc takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole líst of these traffíc generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffíc.

Turning these dribbles of traffíc into massive amounts is not a difficult task. One very effective way to tap into the entire search engine source of traffíc is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.

You must be especially careful of how you tag the content on your site or sites. If you're using a blogging system like WordPress, all your categories will be considered tags automatically. If you're creating URLs, be careful to place your keyword phrase in your links.

Another effective way to tap into the whole keyword traffíc system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.

Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffíc on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.

A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffíc back to your site.

However, much of this sudden traffíc is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.

The same marketing technique should be applied to traffíc coming from all these social media sites. Don't think of your traffíc as just numbers in your website's stats, but rather as potential customers who will return to your site again and again.

Keep this strategy in mind as you target some of these Top Sources of massive traffíc on the web:

1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive traffíc on the web. Press releases is another effective way of quickly drawing in massive traffíc to your site. Sites like PRWeb can deliver targeted traffíc very quickly and efficiently.

Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffíc.

Don't forget other important search engines such as MSN Live. Traffíc from MSN has earned a solid reputation for converting very well. So optimize your web pages for MSN Live Search and you will probably see an íncrease in your salës as well as your traffíc.

Always keep in mind, the underlying key factor running through all these sources of massive traffíc is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffíc to your site.

Don't ignore this factor or your quest for massive web site traffíc will be extremely difficult, if not impossible to achieve.

About The Author:Titus Hoskins,The author is a full-time online marketer. For the most effective web marketing software try: http://www.bizwaremagic.com/bestsoft.htm . Want more traffíc? Why not try these excellent free training manuals and videos: http://www.marketingtoolguide.com/free_marketing_tools.htm . 2007 Titus Hoskins.

Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.

The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.

Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.

Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an “escape route.”

Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the “only way” to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.

Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense’s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.

Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming “Web 2.0” reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.

Adsense has changed. Do not believe those who tell you that “business as usual” will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.

About The Author: Jean-Philippe Schoeffel ( http://www.nichesinabox.com )has created a "site building system" unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com.

Abstract : In addition to Google AdSense advertisements in the business environment has played a role,Sometimes, they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content of the advertisements may be some food for thought from the information.

If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!

AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to !

this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the aforementioned issues.

This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.

If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.

AdSense refer to the content of the advertisements may be some food for thought from the information.

About The Author: James Yaqins is owner of http://www.kersearch.com, a free articles search engine and directory for search engine marketing.

While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facíal after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.

As talented as Ford is as a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.

Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.

How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product,service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.

Speed Kills Marketing Efforts

All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.

What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understands marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.

If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will nevër come back.

It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.

Now I will admit there are people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and mortar store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are nevër going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.

The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.

The Reasons Why Web-users Are Impatient

The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.

How To Drive Traffíc Away From Your Website

Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffíc AWAY faster than you attract it, here are some of the things you should do.

1. Give Web-visitors Too Many Options and Choices

Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.

A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.

Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping líst of everything you are able to do and every product or service you may be able to offër.

2. Give Web Visitors Too Much Information To Process

Architect, author, and information designer, Richard Saul Wurman, in his book, 'Information Anxiety' talks about,"the ever-widening gap between what we understand and what we think we should understand."

Good website design is about more than technology and aesthetics; it's about deciding what information needs to be presented and what information needs to be left out. If you are truly an expert in your field, you should know what information is important to your customers in order for them to make a decision. Too much information is like too much choice, it confuses rather than clarifies. Focus on delivering meaningful content or risk having your visitors hit the exit button.

3. Give Web Visitors Too Much Non-relevant Content

The only thing worse than overloading your website with more information than visitors can absorb is confusing them with useless and non-relevant content.

Non-relevant content is content that doesn't advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn't relevant, dump it.

4. Give Web Visitors Too Many Irritating Distractions

Websites should be designed to direct visitors to the information they want and that information should be the content you want to deliver.

You cannot sell someone a product or service they do not want. A real prospect is one that needs the same information you want to provide; the art of salës is directing potential clients to relevant information,and presenting it in a way that visitors see your product or service as fulfilling their needs.

On the surface, third-party advertisements and banners may seem like a good way to make some extra cäsh from your traffíc, but these ads become so distracting, visitors either get fed-up or clíck on one of the links that takes them away from your site. Whatever few bucks you earn from these ads, you are loosing by chasing real customers away; this of course assumes you are a real business with something legitímate to sell and not a website that's an excuse to deliver advertisements.

Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.

5. Give Web Visitors Too Many Red Flags

Website visitors are constantly looking for red flags that tell them that the site they are visiting should be skipped as soon as possible.

If you want to make sure visitors won't deal with you make sure you don't provide any contact information: no contact names, no telephone numbers, and no mailing address is a sure sign that you won't look after any problems that arise from a website transaction.

Your website must be designed to build trust and foster a relationship, not scare people away.

6. Give Web Visitors Too Many Decisions To Make

How many decisions do you demand from your visitors in order for them to do business with you?

Take for example the seemingly simple task of purchasing a new television. Do you purchase the inexpensive but old tube technology, the newer Plasma technology, or the LCD technology? How about all the various features to choose from like picture-in-picture, commercial skip-timers, and on and on? All you really want to do is relax with your spouse and enjoy a good movie - is that on a VSH, DVD, Blu-ray, or HD-DVD?

7. Give Web Visitors Too Many Stumbling Blocks

Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read a ridiculous amount of small print legalese that only a lawyer could understand?

If you want to drive traffíc away from your site make sure you build in as many stumbling blocks as possible.

8. Give Web Visitors Too Many Forms To Fill-in

Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted, and you are guaranteeing that your next email promotion will end up in the trash.

9. Give Web Visitors Incomprehensible Page Layouts

Good design, proper page layout, consistent navigation, and well organized information architecture that promotes serendipity, helps visitors find what they're looking for and provides a pleasant, efficient and rewarding experience for the website visitor.

Website designs that rely on technology, databases, and search engine optimization rather than focused content, coherent organization, articulate presentation, and a memorable, rewarding experience are designs designed to chase traffíc away.

10. Give Web Visitors Too Many Confusing Instructions

One of the most frustrating experiences website visitors encounter is confusing instructions and incoherent explanations of how your product or service works or how to order what you are selling.

11. Give Web Visitors Too Many Reason To Clíck-out

If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you're too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffíc away from your site.

About The Author:Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, www.136words.com and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

One word, “experimentation”. The only way to increase adsense income is to fiddle with your template. Basically, what you need to do is see what your currently earning and tweak everything on your blog. There is a little more than that, but this is what will increase your income when everything else is in place. If this is a little cryptic, I will try and clear everything up. I will give you the answers to a few questions you should be answering yourself.

How much content do you have?

This is a major problem with many adsense income sites I see. Many people think they can create a site and make money. Many bloggers go into this state of mind that they can make money from a handful of pages on there site. News Flash: You will never make any real money with a handful of articles on your site. If you landed on a site for some kind of info your researching, you will be turned off by the fact that you’ve read all the pages in 5 minutes.

Remember, many people on the internet scan so 10 pages of content can be read in 20 minutes and shorter for most. This leads me to the point I want to make about return visitors. These visitors that come back again and again, are the basis of all income. They love to read content and they like it to be updated. If you write more content and increase the number of pages on your site, you will increase traffic and revenue. This goes beyond traffic because you will be creating an authority site that will give you a more legitimate look. Since many people are afraid of links leading to viruses, this will ease them into trusting you and the adsense on your site.

What is the quality of your content?

This continues from the amount of content on your site. If your site has low quality content, you will have the “x” clicked on your visitors internet explorer. If you have content that is of low quality, contains bad grammar, and incorrect information, you will lose the trust of your readers and lose money. People will not take the chance to click on links on a site they think is suspicious.

Who is your audience?

This is another problem people don’t realize. I’ll give you an example of this problem because you have probably seen this before. My partner/brother, created a blog about, “brain theory”. He is not a professional blogger and he has no SEO or keyword research skills but he still wanted to create it and hope for an audience. Needless to say, he had many problems but still got a little traffic. This traffic was not converting. Now, I understand that a few visitors will not give you any money but he was not getting any money at all. When he investigated his ads, they where so off topic, they wouldn’t get any clicks ever! Some of the links were for blogging because his title had the word blog in it since his site was a blog. It was just a description but it affected almost all the ads.

To fix this problem there are a few things that can be done. First, you can fix the words you write. Make sure ONLY the main key words you want in your ads are in your title tags. This will help when google bot scans your content for relevancy. To go one step further, you can add tags in your template that will direct the bots to the content you want them to scan. This way, you can close your body content in these tags which will change the ads by only focusing the bots on your keyword rich (and correct) content.

About the author: George Christodoulou, If you are still asking youself, "how do I increase my adsense income", please visit http://www.internetbusiness-tips.com for more info and tips to help increase your sites adsense income.

Online forums are now a common feature on the Internet. Some websites have even broken the traditional definitions of a website and feature only forum, where the main index page is a list of forums and active discussions. These websites offer content not in the traditional form of static webpages but dynamic user submitted posts and content. With an active community continuously contributing to the content of the website, the website develops into popular place for the latest news and acts as a grapevine for forum members.

In addition to participating on forums and gaining new knowledge from other members, forums are an excellent place to promote your websites. This is done through the forum signatures that most forums will allow each member to have. These forum signatures are automatically attached into the post made by the member. Forum signatures have traditionally been used in mails and then in electronic mails and then in bulletin-board/newsgroups discussions. It is no surprise that the signature system also progressed into the online forum and is widely supported by popular forum software such as VBulletin, phpbb, Invisionboard, etc.

Your forum signature can be a useful tool to do a bit of advertising for your website and products. Most forums will have some regulations on forum signature lengths or forum signature formatting. Common forum signature formats that are approved by mature forums are text-only forum signatures and specifying a maximum of number of lines in the forum signature. Always abide by the forum rules and especially in the forum signature rules as many forums are particular about members not joining their forums for the specific purpose of spamming their links through their forum signatures or posts.

So, as a contributing member to the forum discussions, you have the priviledges of including your forum signature in your posts. How do you ensure that your forum signature is read and not ignored like the tens of forum signatures of the other members who have posted in the same discussion? How do you use your forum signature for maximum benefit?

Here are some tips for optimizing forum sigatures:

1. Do not post more than 3 links. Anything more than that is certaintly viewed as spam and most people will ignore your forum signature.

2. Do not post something like: " http://www.buildtolearn.com - Webmaster community ". Instead, if possible, post your link with "anchor text". The word webmaster community should be the link enclosed by the < a href > tags. This would benefit your link in SEO.

3. Include more than just a link. Be more descriptive around your forum signature and links. For example, use something like "Over 10,000 members in the best webmaster community" (with link from the keyword 'webmaster community'). Or something to entice the viewer to click through to your website, eg. "Submit articles to our article library and stand to win $100".

4. Use at most 3 colors in your forum signature. It is a good idea to highlight the keyword/link with color such as blue or red. Leave the rest of the text in black.

It takes some experimenting to find the best forum signature format for each forum. With these 4 tips in mind, your chances of improving click-through rates from your forum signature will increase tremendously.

About the author: Dax Christopher maintains a two year old webmaster community at http://www.Buildtolearn.com a forum community that discusses web-hosting and webmaster related issues such as web-design, page coding, SEO and many others.

Amazon.com is currently running a new program in Beta called Context Links. This looks like it is going to be an excellent tool to help webmasters increase revenue from their websites.

Context links are very similar to google adsense ads in that you place a snippet of code on your website, amazon reads the page, understands what it is about, and displays products that are relevant.

This is a significant development for several reasons. First off you, as a webmaster, no longer do you have to worry about amazon products going out of stock. It can be a lot of work going over your products and replacing all the code for the products no longer in stock at amazon.com. Context ads solve this problem. It will display only up to date products.

A second big benefit is that you can very specifically gain from the massive intelligence that amazon is gathering about its customers. Do you get email from amazon? Do you log into their site often? Ever notice how the main page changes based on your browsing and shopping habits? They have gathered information from you and from millions of other shoppers and this means they know what might be of interest to you. You can leverage this intelligence by using context ads. Now when you create a content page you can let amazon figure out what products would best be sold within that page.

A third benefit is that this will actually offer your web visitor a better shopping experience. Let me explain. You are a webmaster and that means you probably have some expertise in the subject area of your website. But do you know everything? Do you know about all the most popular products in your subject? Of course you don’t. There are too many things to know and too little time in the day. But Amazon knows. And they will display these things in context ads. You leverage their intelligence to your gain (and their gain).

Extraordinary Control over what is displayed

There is one significant thing about context links that make them very attractive and better. This is that you as the webmaster are given quite a lot of control. They give you all the usual Amazon type controls that you are probably already familiar with such as size, color, look and layout. But there is one extra level of control that will have a significant impact on how well context ads do on your site. That is the ability to mark, with some simple html, exactly which portions of your page you want to be analyzed or not analyzed for the content ad placement. This is a tremendous tool for you as a webmaster. It will allow you to finely tune what you want them to place on your page.

Context Ads are currently in Beta and I am not sure how wide they are offering it to their affiliates but if you have an affiliate account log in and check to see if you have access to it. I recommend you start using and testing it right away! If you have a website and are not an affiliate of Amazon.com I highly recommend you sign up! This looks like it could be a very successful tool that will significantly impact your click through rates.

About the author: Will Kalif , For more Creative Webmastering Information from the Author visit his website at: The Creative Webmaster – Forging the Iron of Creativity on the Anvil of a Website
If you are a beginner to Webmastering or really want to learn how to do it visit his totally free tutorials for beginners at: How to make a website that you love and that makes you money

Imagine having a large group of ready customers you knew would buy what you had to offer. Well, that is just what a list gives you. Now, not everyone on every list buys everything offered, but a good targeted list will be very responsive to offers. And that translates to good profits. A list is a much more reliable source of sales than relying on people just happening to find your website and buying your products or services.

When visitors land on your squeeze page or website, they read a little about what you have to offer. If it is of interest to them, they gladly give their contact information and join your list. Since they are already interested in your products, they are more likely to buy from you than someone who is just browsing the web.

There are many internet marketers who make a good living from their lists. Most have more than one list since they may have a few different niches. Each list is targeted for a particular niche. They often have a large 'master' list that is more generic with a broader interest, too. They are able to make their living this way by building lists of highly responsive subscribers and cultivating them into loyal customers.

With a list, you have a ready customer base for your products, whether they are your own or products you are an affiliate for. Making good sales becomes as easy as writing a good sales message and clicking the send button. No more constantly trying to drive traffic to your site for one-off sales. You will have your list ready and willing for much more, including up-sales, back-end sales, big ticket sales and more.

Of course, it takes more than just having a list to be successful. It doesn't do any good to build a big list unless you keep your subscribers interested and loyal. Doing both of these things go hand-in-hand. To have an interested, loyal subscriber list means building a relationship of trust with them. You have to have credibility to have this relationship and a reputation that will spread beyond your list, which helps it to grow even more.

As you get opt-ins on your list, you should have an autoresponder set up to send follow up emails. These emails are the start of your relationship building. Don't start right off with sales pitches. Send informative newsletters and offer some free products from time to time. It takes a little time to build trust and work to keep it. Once you have their trust, keep it by only sending offers that are quality. You always want to maintain quality in what you send to your list, even the freebies.

You also want to be sure that you only recommend products you know yourself are good. You can lose trust if you recommend a product you know little or nothing about that turns out to be of low quality. When you promote something to your list, learn enough about it that you become an expert on it, preferably by using it yourself.

Having an easy to find means of unsubscribing also plays into building a good relationship as well as complying with the law. If a subscriber knows that they can leave the list without any problem at any time, they will be less likely to want to.

Ready to build your list and build a good relationship with your subscribers? Good. You are on your way to success.

About the author: Joseph Gilharry, Learn Underground Marketing Tactics and jump start your online success. Gain access to our free membership today! (Absolutely No Cost) http://undergroundmarketingtactics.com


Website is your location (i.e. your office) and name in the Internet world. There is no way you can easily differentiate between big organisations from small ones through their websites. Therefore, it makes you look big and can do business through out the world even when you are sleeping. Website can easily be defined as the hosting of domain name. Domain names are host names that provide memorable names to stand for numeric Internet protocol {IP} addresses. They make us (human beings) to easily interact with websites and other network services. Computers communicate through IP addresses e.g.,, etc. Domain names are Yahoo.com, Domaintutor.biz, Google.com, Forexinformation.org, Hotmail.com, etc.


The name you give your website has much to say about you. When I was preparing this article, I have to check some domain names to know whether they exist. Will you be surprised if I tell you that websites like Devil.com, Lesbian.com, Terrorist.com and Oralsex.com exist live on the Internet. Who are the visitors to these sites? For the name you give to your website has much to say about you for examples Dogs.com and Birds.com are self explanatory. Any visitor to these sites has actually known what he is likely to see.

These tools will guide you in choosing your domain names. (a) Overture suggestion tools: It shows you how many times people searched for the word(s) or term(s) you want to register in the last one month (it is yahoo-advertising network). It is highly recommended that it should be more than 8,000 times. Note that overture combines the result of both plural and singular searches i.e. if you are searching for the word “chair” it will bring results on both “chair “and “chairs”. (b) Google.com: Millions of people search on Google search box daily, this makes it a place where we can check for the popularity of the word or terms we are looking for. If the term is more than one word for example ‘baby shoes’, it is better you put it in quote like ”baby shoes” when typing it on Google search box. Google search pages will show how many pages contain the word(s) or term(s). The one that appears more than 700,000 times is recommended. (c) View bid tool: This tool tells you what advertisers are currently bidding to pay for the word(s) or term(s) i.e. the higher, the better. Words like domain, forex, etc may be getting $6 bid when words like school, books may be $1.Logicaly, you will agree with me that it is better to go for the words that have higher bid. This is a very good tool for Google Adsense.


Who is? : Is a tool use to view the owner’s or company’s name, postal address, e-mail address and phone number of registered domain name. This will show whether the name has been registered, if not, it will indicate that it is available for registration. If yes, it will also show the date it was registered and when it will expire.

(a) You can simply type whois.com to a web browser address space and lookup for the owner of the domain name. You can also check it out from Dnsstuff.com. (b) Go to Google.com, type who is in their search box. This takes you to many websites that enable sourcing the owner of domain name or its availability.


The Registry is the body that has the power to handle an entire extension (sometimes more than one extension) e.g. Verisign.com is the Registry for all .com and .net domains. Registrar stands as a middleman between the Registry and the public. Most of them can register more than one extension. Examples of registrars are Godaddy.com, 007names.com, Moniker.com, etc. To register, check for the availability of the name, if the .com or .net or .biz or .us has been taken, quickly take .org.(that means the name is widely accepted). Note: (a) Domain registration is on first come, first serve basis, once any domain is registered, it will not be available. If you want to register any one, please do quickly because any body throughout the world can have the same name in mind.

(b) The shorter the name, the better it is. For it will be easier to remember. It may be difficult to get one word name for popular suffix like .com, .org, .net, .biz, but you can still get from. mobil, .tv, fm, etc.

There are three factors to consider when choosing registrars. (1) Security: Your domains are your “Online estates” protect them. I will recommend Moniker.com for they have won award on domain security. It is difficult to steal domain from them. (2) Management: Companies like 007names and Fabulous.com are good at domain management. You can easily sell your domains to buyers. (3) Price: Many registrars charge high price while some are low. Yahoo.com charges just $1.99 for a first timer only. GoDaddy.com charges less but it takes some time before finishing your registration. They do advertise their products and services. Warning: Be careful if the price is too low for your name may be stolen.

About the author: Akinwumi Alarima: An expert in pay per click adverts and domain monetisation. For more information visit http://www.domaintutor.biz

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