Google Adsense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean . There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the cheques will start pouring through the door.

If you are looking for a way to increase your earnings with Google Adsense with you Blog or Website then the following tips should help:

1. Blend you Adsense Advertisements with the rest of your page.

This is a very simple but not always used tip. Countless studies have shown that users are more likely to click on your Adsense advertisements if they have the same link and font colours as the rest of your page. Google makes sure that the advertisement relevancy matches the content of your web page so by blending the Adsense advertisements it will provide a consistent look to your page with relevant content as well.

2. Putting Adsense Above or Below the fold?

The fold is simply known as the bottom of the page. If you have to scroll down to see more information on a page, this section is known as below the fold. Test your Adsense placement by analyzing the CTR (click through rate) that you get for advertisements that are above the fold, take them out and then put them below the fold, you'll get a better picture to see which has greater success. There is no hard-and-fast rule to what suits better but remember that success has a lot to do with location, location, location. So get testing.

3. Take the clutter out of your Website.

Like a good spring cleaning exercise look at your webpages and analyze what your visitors find useful and what gets very little clicks. This is not only good practice towards creating a more user-friendly website but it also allows you to test Adsense ads in different areas of your pages and see identify improvements on advertisement CTRs.

4. Help the Adsense robot.

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the Adsense bot a favour and add some text to let everyone know what the image is about. This way the Adsense advertisements will be more targeted to what your site/page is all about and the user won't see unrelated advertisements within your website.

5. Increase your website traffic.

Seems like another obvious one, but so many good websites exist that aren't reaching their potential target market. By optimising your website to gain better search engine rankings, participating in forums that are related to your website, submitting your website to industry related directories, and getting the word out there in any way that you can think of will help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website throughout the World Wide Web. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

In conclusion

By incorporating the above tips you should improve your Adsense earnings. I'm not telling you that by using the above that you'll be retiring on your yacht with your Pina Colada in hand so don't quit your day-job. If you follow the advice above it will get you on your way to improving your CTRs, your website design, and the experience for your user. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever the style you use and wherever you put it is the right place.

About the author: Barry Fenning is the author of this article and the owner of www.betteririshwebsites.com A SEO Articles Website that can help both beginner and experienced webmasters. Please include this bio if you are reproducing the above article.

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2 comments

  1. matt608  

    4:02 AM

    Isnt this breaking the adsence rules, yourr not allowed to talk about them trying to persuade people to click on your ads.

    http://matt608.blogspot.com/

  2. sushithmn  

    4:22 AM

    Hi Matt,

    Who told you that you are not allowed to discuss or write about adsense? You are just not allowed to invite undue attention to your ads by words like the following "CLick here" "Support us" etc.You are welcome to write about adsense as long as you are not asking people to click on your ads or not causing any other violations mentioned in the adsense policies.

    Hope This clears things up.

    I visited your site and i coould see that your search box and link unit on your sidebar is not clearly visible.You need to choose vertical link unit instead of horizontal link unit in the sidebar.You also need to select a narrower search box which will fit your sidebar width.If you don't do these you will be violating the following adsense policy "Elements on a page must not obscure any portion of the ads, and the ad colors must be such that any ad elements, including text and URL, are visible"

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