Do you have an account on (http://) del.icio.us?
What! You say to yourself, that is a crazy name and it does not even look like a valid name for a website. Well, it is a real site with an Alexa rank of 123 which is in the stratosphere for web site rankings.
Let's use old, dependable Wikipedia for a definition of del.icio.us:
"The website del.icio.us (pronounced as "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site came online in late 2003 and was founded by Joshua Schachter, co-maintainer of Memepool. It is now part of Yahoo!"
A social bookmarking site is one where you can establish an account and store your favorites. You can make these bookmarks private for your own use, or make them available to anyone on the Web.
You have your favorites listed in folders on your browser, but that information is available only to you on your home computer. If you open a bookmark site (and there are many others in addition to del.icio.us), you can share these bookmarks with any reader on the Web.
Why do this? One reason is that you can access your bookmarks from any computer with an Internet connection so you can get to your bookmarks when you are traveling.
However, the major reason is to help build traffic to your websites. Use of bookmarking sites is a way to create links back to your websites and help generate traffic. There are numerous bookmark sites and you can set up bookmark files on as many as you want, all of which create the links back to your websites.
The best way to learn about social bookmarking is to open an account on del.icio.us and learn about the site. You definitely need to know about it and how to use it to your advantage.
About the author: John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He founded http://www.boomer-ezine.com and http://www.retirement-jobs-online.com to help Boomers (baby boomers) become entrepreneurs when they retire.