Showing posts with label Google Adsense. Show all posts
Showing posts with label Google Adsense. Show all posts

A lot of people, myself included are using the Internet to generate an income. Quite a few are newbes, some have been at it awhile and very few are professionals. It's very easy to get seduced by the call of easy money. The point here is that there's no such thing as easy money. Making money on the Internet, like everything else in life requires work.

Everywhere you surf, you will run into various ways to make money. Some, a lot, are all out scams. But there a few honest ways to generate an income. The most popular is Google. And by that I mean: Google Adwords and Google Adsense. If done right they provide a way to generate a serious income for the person willing to do their homework.

First of all, don't be fool by those sites that tell you that you can make a living working at home just by writing small ads. To the uninitiated, their talking about Google Adwords and Clickbank, which is an online marketplace accessible to those who wish to become affiliates for various programs. These sites will charge you a fee to join and give you access to their version of how to start a Google ad campaign. Don't misunderstand me, there are a lot of informative and useful Ebooks on Adwords. They range from excellent to mediocre. But why pay good money when you can get 99% of the information for free.

Did you know that Google provides excellent, though very technical information on both Adwords and Adsense? But let's stick with Adwords for now. When I first started, I ordered a couple of Ebooks on Adwords. In a couple of cases I printed them out. But after all the reading, printing and note taking, I still had some basic questions. Like what's an ad group? How many keywords should be in an ad group? How do I find the cost per click? How should I organize my ad group? Overall, how many keywords do I need. How do I find a product to promote?

I had forgotten three little words that I always keep upper most in my mind. "Keep It Simple". So I went back to the source itself: Google Adwords. And after a little reading, guess what I found? Googles "Keyword Selector Tool". This thing is amazing.

Here's how it works: Go to the Google Keyword Selector Tool and click on the "Site Related Keyword". In the field to enter URL, enter any site you wish (www.anysite.com) and check "Include other pages on my site linked from this URL" (checking this option is very important - otherwise you will not get too many keywords). From the drop-down list, chose "Cost and ad position estimates". Select your currency and enter a high, maximum cost per click value. You can play around with this by entering various amounts. Click: "get keywords".

You not only get the keywords and cost per click to any top related site, but you get the amount of keywords, the keyword grouping and the ad position. Is that crazy or what? Just think what you can do with this information. Ready made keywords, their cost, their grouping and ad position. You have 90% of the work done for you in less than a minute. And this will for any site on the wed.

Next you will need a Keyword analysis program, because in the scheme of things, you want the lowest paying keywords. You can forget five cents a click. You want a program that will let you generate thousands of key words and their cost per click, plus help you find little know niches to promote. You want something that will let you spy on the competition and not cost you an arm and a leg in the process.

So to keep it simple, all you need is good information, which Google provides and a good keyword program. You can do a Google search for Keyword analysis and find a lot of worthy products at reasonable prices.

To get an extremely concise look at Adwords, go to Googles Learning Center. Just type the words "Adwords Learning Center" into your search engine. I think you will be pleasently surprised.

About Th author: Benjamin Glenn

Looking back in time, I could still remember standing in awe and reading the exploits of one adsense publisher who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.

In my mind,I could not help but believe that if he could be so successful, I could also be successful...and everyone can also be equally successful in developing content websites and allowing google adsense to be published on these websites.

Months followed later where I carried out research on Google Adsense, talked to people who were successful publishers, joined a couple of memberships sites myself, read a few ebooks on the subject, spent hundreds of dollars on tools and webpage generating software...the whole works.

My aim was simple - uncover the successful methods and make at least one of these techniques as mine and be equally successful , if not better.

What were my results? Briefly, there were 3 models that could lead to success. There might be more, but these 3 models figured prominently as I carried out my personal private research.

THE CONTENT MODEL
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In the content model, a mini site is developed for a niche project. Generally, you would find the keywords for niche topics with a low R/S value, build a theme around these keywords and work out a mini website of around 20 to 50 pages. The key to such a website is written content. In many cases, I found reprint rights articles were also used and these were also sites that were successful in bringing in consistent traffic and revenue. Each page is normally written around just one keyword and the entire webpage is tightly SEOed (search engine optimized).

THE SINGLE-PAGE MODEL
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In the second model, a one page article forms the website with google adsense on that article.In order to feature prominently, website promotion is necessary for this model. This is effected by submitting articles using automated softwares and gathering links in return. There were reports that this model is successful, however I did not receive figures to substantiate this claim nor have seen any figures.

THE NUMBERS GAME MODEL
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This is by far the model that was reported to be widely successful. This model is based on the concept of " Build, Build and Build!". In other words, an incessant non-stop drive to keep on building websites and treating the business as stricly one of providing workable content sites for publishing adsense. However, care must be exercised at all times to follow Google Adsense Terms of Service. A prominent feature of this model was to use some form of auto generating software such as softwares that can generate directories or portals, the use of RSS and blogging to maintain and update the sites on a daily basis or a series of rotating templates. Care must also be keenly exercised that the sites must have content, and not merely appear spammy with results scrapped from search engines. One piece of advice from a veteran adsense publisher was that he would run over his sites such that he was clearly satisfied that the web pages were actually pleasing to a visitor and that the webpages were designed for humans. Often quoted by proponents of Model 3 is that the key to maximizing google adsense revenue and indeed affiliate revenue was to engage in a "numbers game". The more websites you build and commission, the higher is the revenue provided your keyword research is well done. In one case, one publisher claimed that his 65 years old mother could also work on this model by using a RSS system and was earning a good income just a few weeks into the model.

Which of the three models is applicable and useful to you? Are you in for the long term as a serious adsense publisher?

Above all these, you will need a compilation of good resources to assist you in your business as an adsense publisher. Gather the correct resources, personalize the good information and keep working on your model until you reach a good measure of success. Be of good faith, do not falter and you will reach success.

About the Author: Peter Lim is a Certified Financial Planner and a webmaster who has a keen interest in internet marketing. He maintains a website "The Best of Google Adsense Free Resources- Secrets, Tricks and Tips" which provides a fine compilation of tips and references, including a free adsense tracking software at http://www.dynamic-resources.info/adsense

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products. Website owners aren't the only ones using this form of advertising to generate revenue. You'll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you'll either order their product or use their service. Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product. At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn't understand what words the YPN program picked up for the florist. But it was the word 'hello' that apparently signaled the ads regarding the phone service. Additionally, some users have complained that YPN doesn't seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won't matter if YPN pays more if they can't improve their ad relevancy because they won't get the number of clicks from visitors to see a real difference in their earnings. As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future. About the Author:Richard Warren is a veteran user of Google Adsense and is skilled in the art of boosting CTR and Adsense revenue. Visit http://www.AdsenseHowTos.com for a complete Adsense how to guide.

While almost everyone is familiar with Google and the Google AdSense program, not quite as many people are familiar with SearchFeed (http://www.searchfeed.com/). SearchFeed is a pay per click advertising company that much like Google AdSense, Microsoft adCenter and Yahoo YPN sells keyword based clicks. Even though you may not be familiar with SearchFeed it's important to note they are still a major player in the PPC industry. According to recent press releases from SearchFeed they serve about 2 billion searches per month across 30 million bidded words and phrases. So how can SearchFeed improve your Google AdSense revenues? By replacing PSAs or non-paying public service announcements with paying advertisements. According to Google, "PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs." Depending on the volume of PSAs you are serving you may be losing a lot more revenue then you think. You can use this tool to estimate your lost PSA revenues. Estimate Lost PSA Revenues To replace Google AdSense PSAs with SearchFeed advertisements you'll need a SearchFeed Partner ID and a block of Google AdSense code. Alternate URL Ads is a free service that much like Google AdSense is a fully automatic contextual ad serving engine. Using Alternate URL Ads is amazingly simple and takes just four quick steps. Cut and paste your SearchFeed Partner ID and Google AdSense code into the Alternate URL Ads Get Started page and click Generate. A quick upload and amendment to your existing Google AdSense code and you'll be serving Alternate URL Ads in literally minutes. Don't worry if we lost you -- Alternate URL Ads even provides a step by step ScreenCast you can watch that makes setup a snap. By combining Google AdSense with SearchFeed you'll be able to quickly and easily increase your AdSense revenue by increasing the number of paying advertisements you show -- Thanks to Alternate URL Ads it's never been easier to do so! About the Author:S. Aybabtu,Alternate URL Ads can improve your Google AdSense revenues. Estimate your lost PSA revenues and see how much money you may be losing

Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions. Overture and Google took in the scent quite early and started experimenting with text ads based on contextual advertising. Initially the emphasis was on showing text ads in search results when a search term coincided with the keyword chosen by the ads. AdWords took shape early 2002, and though Overture was already an old hand when AdWords started, the latter galloped ahead in no time. Google AdSense is a late entrant, followed only recently by Yahoo Publisher Network (YPN). After YPN debuted, there is no stopping the comparison between the two. For an average web publisher today and in coming days, it will be like 'the more, the better'. In this article, we will closely look at contextual advertising and how the competition between YPN and Google AdSense affects web publishers. Contextual advertising - what it means? Contextual advertising refers to those ads that are relevant to the content of a webpage in which they appear. For example, if a viewer visits a site about paintings, and the site shows contextual advertising like Google AdSense, the viewer will see ads related to paintings, such as watercolor works, art gallery and so on. Contextual advertising is dynamic, so if a viewer refreshes a webpage, a completely new set of ads appears. Google AdSense on the cue After overwhelming success of AdWords in relatively short time, Google AdSense came to be launched in early 2003, a program that is all about contextual advertising. To be true, eZula must retain credit of having first launched contextual advertising program way back in 2001. But it is Google AdSense which popularized the concept rapidly. What is good about Google AdSense is that it allows web publishers of any size to display its contextual advertising and earn money. In comes Yahoo Publisher Network (YPN) Although belated, Yahoo launched YPN to take on Google AdSense in August last year in the field of contextual advertising. Though yet to be out of beta and still meant for US sites, YPN does appear as a whiff of fresh air in the sense that users will now have another option other than the ubiquitous Google AdSense. As of now, there is less variety in YPN compared to Google AdSense. However, YPN is said to be paying far more than Google AdSense for each click generated, which is one reason why YPN publishers are happy with its contextual advertising. YPN versus Google AdSense It is early days to compare between the two, especially since YPN is yet to debut internationally. Going through user experience, the most important point that crops up is YPN's generous EPC as said above. Google AdSense is more superior in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not. In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis-à-vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads. Summing up, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down. For the moment, if you are not located in US, yet interested to make an earning through contextual advertising, the answer is Google AdSense. About the Author:Article by Josh - admin@hostingfrenzy.com,Josh is the webmaster of www.hostingfrenzy.com Visit his site for a comprehensive web hosting directory, articles, tools, and much more

Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination. Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud, and share the same sentiment that this is the one big problem that Adsense is facing. How do you prevent yourself from being involved in this fraud? The majority of web hosts offer access logs. If you are notified of click fraud and possible termination of your account by Google, it is necessary that you hand over these logs to them to clarify your situation. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is a show of good faith that you want to help Google in any way you can to attempt to solve the problem. It can also help if you have a click monitoring software. There are many good programs available, but it is important that you get a program that has no limitations. there are free programs available, but I would suggest that you get a script from a certified expert in this field. I highly recommend using William Bontrager's script, available at http://bontragercgi.com/programs/clickwatch. Mr Bontrager will install this script on one site for you after the purchase of the software, and will show you how to add the script to other sites. Free scripts are also available on the Internet if you are limited in funds. Remember, you get what you pay for. As usual, all the information you will receive from your tracking software should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it. Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. Look for large spikes in traffic, and suspicious activity in files and folders where people would not normally have access to. Remember, that when working on your site, that you will access these files and folders. It is suggested you track these by noting the time of activity. A little work on your part will save you a lot of grief in the long run. You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through the htaccess file on your web site. the process is too detailed to go into further here, but if you do a search on the engines to learn ways to access and disable portions of this log, a lot of information is readily available. By doing this, and showing Google that you have done so, you protect yourself against any possible threat from Google. Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult or gambling in nature, or promote firearms, tobacco, or drugs of any kind. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page. Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for. Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place. Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud, not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds. Google has some of the best brains in the business, and it does no one any good to try to "fool" them. In addition to the algorithms that Google has in place, they also employ regular people to surf the net to find illegal sites. Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Add tracking URLs to your links so you can track the traffic coming from Google. Don't be caught in the Google click fraud. The opportunity to make a very decent income is readily available if you use common sense, do not try to cheat Google, and follow their Terms of Service. If you do these things, maybe some day you too can be a member of the FedEx Club! Visit our website http://www.for-the-record.biz for more information on Google Adsense and many other related articles for your growing internet business. About the author:Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet marketer. Tags:,

Major PPC companies such as Google and Yahoo decline to quantify the scope of click fraud. However, some estimate click fraud range from a few percent to more than twenty percent. Click fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad. These clicks are done for the purpose of either to drain competitor's marketing budget or generate advertising income. Who Commits Click Fraud? Business Competitors: Competitors of a business try to drain opponent's pay per click (PPC) marketing budget by clicking on their PPC ads deliberately. They may click themselves, have friends or employees click or use software to click the ads. Advertiser's PPC ad will automatically stop showing on the ads listing if the daily budget of PPC campaign is set. Competitors can then bid at a lower price for the same position. Web Publishers: Many web publishers are making money by showing ads syndicated by PPC companies such as Google, Overture, Yahoo and etc. They earn money from clicks on these ads. Some publishers fraudulently generate clicks on their own ads in order to make money or make more money quickly. Networks of Clickers: There are few networks of clickers organized by fraudsters to click PPC ads. In these networks, each member is asked to click on other member's PPC ad in return for other members to click on his ad. Bad People: Plain old mean people know that they can easily drive advertiser's marketing budget to the roof or kick publishers out of the PPC advertising business by clicking on their PPC ads deliberately and frequently. PPC companies such as Google and Yahoo do not tolerate click fraud and they have sophisticated anti click fraud systems in place to fight click fraud. These systems will monitor incoming clicks and then discard fake clicks. However, these systems relied on unrevealed artificial intelligent click fraud patterns are far from perfect and sometimes not effective. Besides, the current systems provide no protection for the publishers. These systems do not alert the publishers for click fraud activities happened on their websites. Publishers could easily be banned from the PPC advertising program for click fraud activities which they did not commit. How Do Publishers Monitor and Stop Click Fraud? To prevent click fraud and protect your AdSense business, you should install a more sophisticated AdSense tracking tool, such as Adlogger, on your AdSense website. You should constantly monitor your AdSense site using AdSense tracking tool in conjunction with Google AdSense channel. These advanced tracking tools will give you extra tracking information and features which are not provided by AdSense Channel. These information and features include: Which Ad has been clicked The details of PPC Ads The time and origins of each click. The browsing history of each IP on your site Alert you and stop multiple clicks from the same IP Block certain IP from click on your AdSense Ads With a more complex tracking tool installed on your website, it would be easier for you to spot any unusual click activities on your websites. Once you have discovered unusual activities on your AdSense site, you can alert PPC companies about these activities immediately and let them investigate the problem. This will provide your AdSense business minimum protection against click fraud. About the Author:Casey Yew|Answers to Frequently Asked Questions about Google AdSense. Guide to making money with Google AdSense. Home of the AdSense optimization tips that will boost your Google AdSense profits. Tags:,

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