Create interesting feed- Create some interesting feed, because people will like only the interesting feed. They will only subscribe to the feed that are of some use. Interesting feed will make fast RSS.

Constantly update- Update your feed constantly and make them available. Constant updating it will help you to keep the readers and get more subscribers. Updated RSS can help you to create fast RSS.

Promote your RSS feeds- Promote you RSS feed through different ways. Promoting your feed will make it known to the readers and they will like to try it.

Send RSS in your email- Send your RSS feed using emails. It is easier to send, easier to reach and easier to get through the barriers. You can reach intended customers without any problem.

RSS to your website- Place RSS feed to your website which will make it more interesting. Many people will not like to visit websites but they will like to get the RSS feed at their own place. Fast RSS is possible with more visitors.

Paid subscription- Paid subscribers will get you more profit from the RSS feed. You can always earn profit from your RSS feed if you have interesting and quality content.

RSS advertising- You can do advertising through RSS feed. It is possible to add your ads to the feed and send them to the subscribers. RSS advertising will help you to send your advertisements as well as advertisement of other companies in return of money.

PR- RSS can a great PR tool for you. You can create good PR campaign by using your RSS feed. Incorporate article, sales letters, press releases in to RSS and send them to the subscribers.

About the author: Mark Fortimer, Download the free ebook, Steps to Article Marketing Success.

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While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel íncrease their online salës.

If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as íncrease your online traffíc and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a salës letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you're interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant líst of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.

But no longer so ...

Yahoo! Pipes Changes The Landscape

Yahoo! Pipes is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound alot like the standard RSS aggregation and filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest salës data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

How Marketers Will Profít

If you're thinking of how you can profít from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they're interested in.

[d] Take your business intelligence activities to the next level. And much much more ...

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.

About The Author: Rok Hrastnik. Get the easy way to mastering RSS marketing today. Clíck here now to get all the details on how to make RSS marketing work for you and help you íncrease your online profits: http://rss.marketingstudies.net/?src=s32.

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Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I'll briefly explain RSS and show you how to syndicate your own website content - even if you know very 1. Go to your "Start Menu" in the lower left-hand corner of your computer screen. Clíck on "All Programs" and navigate to Accessories. There you'll find an option called "Notepad". Notepad is a simple text editor that you will use to develop your RSS scrípt.

2. Write the RSS scrípt which contains information about your website or content page and information about the content you'll be syndicating. To do so, copy the following into Notepad. Replace the bold content with your own site's information.

<?xml version="1.0" encoding="ISO-8859-1" ?>
<rss version="0.91">
This RSS feed should be viewed using an RSS Reader or RSS
Aggregator. Firefox users clíck the Subscribe to feed icon.

Feed URL: http://www.marketingscoop.com/

<channel>
<title>Marketing Articles</title>
<link>http://www.marketingscoop.com/articles.htm</link>
<description>Marketing articles covering a variety of marketing topics</description>
<language>en-us</language>
<copyright>MarketingScoop.com</copyright>

<item>
<title>How to market your small business</title>
<link>http://www.marketingscoop.com/market-small-business.htm</link>
<description>If you own a small business, you probably don't have a lot to spend on marketing. These simple techniques will help you generate more referrals than you can handle.</description>
</item>
</channel>
</rss>

That's it. As noted above, be sure to use the Title of your website and article, links, and descriptions. When your done, save your file by selecting File, Save as, from the top bar in the Notepad window. Warning: name your file with a .xml extension but save as text.
(example: http://www.marketingscoop.com/rssfeed.xml).

Be sure not to use any ampersands or quotes in your code as this may cause an error. XML requires ampersands to be replaced in the code with "&amp" and quotes with "&quot; whatever is included in your quotes. The best advice I can give is just don't include quotes or ampersands and you won't have any coding issues.

3. Save, Upload, and Validate your .xml code. After saving your RSS file via notepad, the next step is to upload your .xml file to your web server. This file should be placed in the same directory as your homepage or the directory of the page you've selected to syndicate.

Now that we've created and uploaded your RSS feed, we must validate it. By doing so, we know that the feed is active and will work when individuals subscribe. To validate your feed, visit http://validator.w3.org/feed/ and enter your feed URL. The URL of your feed is simply the URL of the .xml file you just uploaded to your server. So, if your file was saved to your website's main directory and was called "rssfeed", then simply enter your website's URL, followed by /rssfeeds.xml. Once validated, your RSS feed is ready to be syndicated.

4. Place your RSS code on your website. The best way to do this is to copy the RSS button    and include a link to the RSS feed you just created. You can grab the RSS or XML image by simply visiting a website like MarketingScoop.com and right mouse clicking the image. Save the image (give it a name like RSS.gif) and copy it onto your server. The code should look like this:

<a href="http://www.yourwebsite.com/rssfeed.xml">
<img border="0" src="images/rss.gif" alt="rss feed for my website" width="36" height="14"></a>

Be sure to replace the information above with your own feed link and image link.

5. Subscribe to your own feed. After you've uploaded all of your pages to your live site or testing server, open Internet Explorer and clíck on your own RSS button. You should be taken to a dialogue box that asks if you'd like to subscribe to your feed. Subscribe and confirm that the feed has been added to your líst of RSS feeds (it should appear in a dialogue box on the left hand side of the page).

Note: If you're using Firefox, you will only receive a text page when clicking on your RSS button. Those using the firefox browsers can clíck on a small icon that resides on their browser nav bar to add your feed. Additionally the text file contains your feed URL which can also be used.

6. Ping aggregators to let them know that you've created an RSS feed. In order to let the world wide web know that your feed is up and running, you must give them a Ping. This is very easy to do - just go to http://pingomatic.com and choose the appropriate sites to inform. Select blog related sites if you're a blog and non-blog related sites for other content. Complete the information and Ping.

Another site you should Ping is Yahoo! Simply visit the Yahoo! RSS submit page and add your feed URL. This will let the big boys know that your syndicating.

A final note. Whenever you want to syndicate new content, you will need to update your .xml file with a link to the content and a revised description. Once you've done so, upload the file to your server, replacing the existing .xml file and the code will do the rest.

About The Author: Michael Fleischner is an internet marketing expert with more than 12 years marketing experience. He has appeared on The Today Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit www.marketingscoop.com.

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You have the website, the product, and compelling content to attract readers to purchase your book, your CD, or whatever items you choose to sell. You may notice a surge in traffic as you build your site and employ various search engine optimization tactics, but are not wholly satisfied.

You know you can attract more visitors if you could just reach them. You have a weblog attached to your site, and you write wonderful articles which receive much praise. What else is there to do?

Have you considered syndicating your content and products to users with an RSS feed? Do you even know what RSS is?

Simply defined, RSS is an XML-based format. XML, for the novice, stands for Xtreme Markup Language, a special coding language that represents information for resources in the World Wide Web. Using the XML, one can permit the distribution, or syndication, of content to users who collect such data through specialized aggregators, or readers. RSS stands for Real Simple Syndication, and once you get used to the idea it really can be simple.

By creating an RSS "feed" (think of a news ticker on a cable network, providing up-to-date information in real time), one can distribute product content, articles, pictures, and even embedded video, audio, and links. This information is used to entice users to click through to the host site.

RSS allows a person's computer to fetch and understand the information, so that all of the lists that person is interested in can be tracked and personalized for them. RSS differs from a traditional website in that the information is usually presented elsewhere. Say for example an Internet user has a personalize start page with My Yahoo! On this start page is information on various sports teams so the user can keep track of the playoffs. Yahoo allows the user to edit what information is displayed so only the information the user wants is visible. The user may aggregate information from various sports websites that offer RSS data, and place it on the Yahoo page.

When the user visits his start up page, he will see headlines from the many sports websites fed into the page. If there is a headline that appeals to the user, a click on the link will direct him to the site. Think of RSS feeds as puzzle pieces, brought together to create custom designs for Web users all over the world.

Sites that allow for the opportunity to generate updated, fresh content can benefit from offering an RSS feed. Whether you sell products or services, want to promote a new book or film, an RSS feed attached to your site can extend your site's reach and increase traffic. Having an RSS feed attached to a site also allows for the opportunity to submit to RSS specific search engines, thereby increasing awareness of the site. As you research RSS, you may find there are feeds for just about every subject of conversation, from sports to movies, multi-cultural issues to religion. Shopping sites use RSS to advertise sales, while travel site promote discount airfares for frequent flyers. There is no limit to what you can promote with RSS.

Creating an RSS Feed

Now that you have decided to promote yourself and your products with RSS, it is time to create a feed and attract the traffic you want. Creating a feed is different from creating website. Though there is content involved, you do not need to worry much about presentation and design, as different RSS readers tend to presently only the text and links associated with the feed content.

If you are unfamiliar with hand-coding XML, it would be best to create your RSS through either special software or through a third-party website that creates and hosts feeds. A quick Internet search on "RSS builders" and "RSS host sites" will lead you in the right direction.

If you have a weblog with a third-party host, you may note that this content is already being syndicated. If so, you may want to consider changing the focus of your blog to better sell your products, or create a second feed for better sale emphasis.

Once you have decided on the method of production, it's time to produce!

Writing RSS content can be likened to ad copy. You want to use attention-getting headlines that will entice readers to click through to your site. As some RSS readers display only the headline rather than an abstract of the content, you want to be concise and compelling. "Save now on special purchase," "Buy one, get one free!" Make the reader want to click to read more.

Depending upon the RSS aggregator, the reader will immediately click-through to your site, or be taken to your RSS content. Either way, it is important that all clicks eventually lead to the point of sale. Keep RSS posts short and direct. Tempt the reader to click through to your site to learn more about buying your book, CD, or product. Link to the sale page rather than the home page so a reader won't become frustrated with having to navigate your entire site. Hot link a photo of the item using the IMG tag to give your feed an attractive look. If you use an RSS software or third party site, you may be able to use such coding, be sure to check.

Promoting with an RSS Feed

As search engines become more adept at collecting information, they are devising new ways to get this data. Some engines, like Google, have special spiders that mine the Internet solely for RSS-based information. If you want your RSS feed to be found, whether you host it on your site as an RSS or XML file, or host through a third party website, you will need to have the URL of the feed on your front page so people can subscribe to it.

Clicking on the link will not open the feed like a website, but depending upon the browser being used to view the feed it may take the user to an option that allows him to save your feed's information. A quick Internet search on RSS tutorials will give you a special code you can put on your site to alert spiders to your feed, too. Also, there do exist RSS search engine where you can submit your feed for inclusion.

The one advantage to having an RSS feed is that what content you provide remains available to users who find it during search. To improve the likelihood of traffic increases, add to your RSS feed regularly, advertising all news and specials related to your books, music, or services. Your ability to prove Internet savvy can attract a new audience to your site, and in turn improve your sales.

About the author: Kathryn Lively, The Write SEO writes content for CINIVA Systems, and award-winning Virginia Beach Website Design company.

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Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?

What Pages To Submit:

At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don't discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.

Also, if I get another webmaster to link to my website, I like to submit that page as well. I want the search engines to recognize that this resource has changed - it has a link to my website and I want the credit for it.

What To Prepare:

For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com.

For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.

This should have:

• Your email
  
• Your website url
  
• A good title for your website
  
• A description for the website

Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.

(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)

Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.

Where To Submit:

I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: FreeWebSubmission.com. I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.

You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)

Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website's Alexa rating looks. There have been some rumors that Google considers the Alexa description in its searches - so make sure it is relevant to your website as a whole and has at least one of your keywords.

You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting - and follow them closely. Make sure that you try to get listed in only one category - the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website.

After DMOZ, here are the most important list of directories to be listed in.

• Yahoo Directory website submission ($299 annual fee)

• Business.com website submission ($199 annual fee)

• Microsoft Bcentral Directory website submission ($49 annual fee)

• Best of Web website submission ($40 annual fee)

• GoGuides.org website submission ($40 lifetime fee)

• Gimpsy.com website submission ($40 lifetime fee)

• JoeAnt website submission ($40 lifetime fee)

• Tygo website submission ($40 lifetime fee)

• Skaffe.com website submission ($40 lifetime fee)

• WowDirectory.com website submission ($25 lifetime fee)

If you haven't used directories before - try browsing these before you fill out the form to submit your site. They are organized by category. You need to find the most relevant category to put your website before you start to fill out the form for each of these. Have a pen and paper as you browse - and write down directory paths of where you want to be.

Being in some directories just adds some good backlinks. (When another webmaster links to your website, this is considered a backlink.) Others, like Yahoo and DMOZ, tend to get some special relevance to certain search engines. After you get familiar with these well-known directories, look for niche directories that are specific to the type of business your website is about.

There are specialized directories that focus on a particular category of links. These can be valuable - you will just have to do a bit of searching to find them. These may be considered as part of your overall strategy.

Being listed in a search engine doesn't guarantee that you will have a good ranking - this is just the first step - letting them know that you exist.

If You See An Offer To Get Listed In Hundreds Of Directories And Websites Automatically - Beware! Many of these will list you in hundreds of FFA (free for all) sites. These sites are considered SPAM by search engines and I would strongly encourage you to avoid them. Did I mention to avoid these? Check out what Google has to say about these. They may get you quick backlinks, but they are from the "wrong" type of site. These are just a list of sites - and they stay there temporarily. Only the latest 100 submitted or so are displayed there and you need to be resubmitted regularly to stay there. Few humans use this - it is just a linking game to trick the search engines about your popularity (and search engines don't like it). Don't bother.

To Wrap It Up:

Get backlinks - but avoid FFA sites. There are some important directories, but being listed in "Thousands Of Websites And Directories" is likely a promotional trick to get you listed in FFA sites. The most important backlinks are from web pages with content related to your website and those that your customers visit. If it isn't likely to draw your customers, it may not be very important for your website traffic.

About the author: Robert Fuess is a veteran website designer who specializes in making dynamic search engine optimized websites. SpiderwebLogic.com | SchoolAndTeacher.com

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Real Simple Syndication or RSS is the powerful web tool of the so-called ‘Web 2.0’ revolution that all Internet marketers and Webmasters should be using right now. RSS and Blogs are revolutionising the distribution of information to consumers, whether it is HTML, Flash or streaming video. This distribution channel provides a fantastic opportunity for marketers to connect directly and build bridges of trust and loyalty with their audience.

Many attribute the success of blogs to the technologies of RSS and Atom which enables subscribers to receive constantly updating feeds piped to their desktops via RSS readers, websites or applications. This form of distribution has an advantage over newsletters since it is not blocked by spam filters or lost in a sea of junk.

The use of RSS, mostly used today by the web savvy and businesses, is about to hot up with the new update of Internet Explorer 7 and Microsoft’s new operating system, Vista. IE7 will alert readers when RSS feeds are available and automate the subscription process, as Safari and Firefox do now. Microsoft’s endorsement of RSS could make it a mass-market technology within a few years, making feed subscriptions as relied on as search engines.

A business effectively using RSS can bring new site visitors, increase search engine positioning and generate product interest. As consumers become comfortable signing up to feeds from blog and news services, they are more likely to be comfortable with buying from these sources as well.

The benefit to the consumer is that they can opt-in to their content of interest, thereby totally controlling the flow of information that they receive. If the quality of the feeds decline they can simply remove it and no longer receive content from that source.

Although RSS has been around for several years, it is still in the nursery phase, so business and commerce concepts, such as advertising inserted in RSS feeds or charging for subscriptions are just now starting to appear. Google and Yahoo are in the testing phase of pushing advertising through RSS that has excited marketing people, but has horrified RSS purists, who feel that adverts clogging up these distribution channels are not the way to go.

Wherever the dust settles, consumer expectation will drive businesses that are slow to adopt. It is certain that RSS will become a standard, like email addresses and websites are now a "must" for businesses. RSS feeds will join their ranks.

About the author: Jerry Holliday heads a collaboration of UK based specialist freelance designers Code 9 Design

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You don't have to look far to find the initials RSS on many of your favorite websites. Maybe you see the term "RSS Feed" and wonder if this is a special agricultural product for livestock or possibly something you'd purchase at an electronics shop.

The initials RSS actually stand for ‘Really Simply Syndication’. Some in the technical field also use the initials to correlate with ‘Rich Site Summary’ or ‘RDF Site Summary’.

No matter what you call it, RSS is a means of reducing online searches for regularly desired information in articles, stories, blogs or other specialty information sites.

RSH: Really Simple History

RSS, as we know it, was unleashed just after Christmas 1997 and has been improved upon many times since its inception.

The World at Your Fingertips

In the simplest of terms RSS allows you to select categories of interest and you will be alerted when new content has been discovered. This information is collected and sent on to you for your consideration.

For instance if you have a site you regularly review an RSS feed allows you first-hand notification when new material is available.

Those who do not use RSS feeds are forever conducting online searches to find the information they desire. An RSS feed eliminates the frustration.

The Use of RSS

In order to use an RSS feed you need a feed reader. In most cases this software application will appear similar to an email account. While the software can be purchased it is also possible to find free versions online.

One of the benefits for the end-user is the fact that unlike email you do not need to receive unwanted material. With email you have to opt in and opt out. With an RSS feed you can change the settings whenever you want and receive only the information you desire.

Most RSS readers also provide the requested material in a simplified text format allowing the material to be read without photos and unwanted formatting.

Typically a cut-and-paste of an appropriate website link and a list of predetermined topics is all that is needed to have your RSS reader search for articles related to your interest.

A RSS feed allows you to opt in and opt out without the service you are interested in having to manage a list. An RSS feed also allows you to be as specific as you need to be in the subject matter you want to read.

Really Simple Growth

While RSS feeds are becoming more readily available you should know that not all websites are equipped to provide this service. Look for the orange box with the RSS inside to insure availability.

About the author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

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Internet marketing is almost like a crap shoot, sometimes you hit big, sometimes you don't. What separates those that make money and those that don't is whether you can keep up with the latest marketing trends and utilize them to your advantage. If you're not willing to grow as technology grows, then your online business will not grow either. One of new waves of internet marketing either for your website or product is the use of RSS feeds.

RSS feeds are useful for many reasons. One of the primary reasons RSS feeds are useful is that they are easy to update and can provide fresh new content to your website on a continual basis. The fact that they are easy to create means that you can quickly update and ping RSS ping services like Ping-o-matic, which lets several RSS feed distributors know you have updated your RSS feed. The RSS feed is then quickly picked up by the search engines. If you are displaying the RSS feed on your own website, this will result in the search engines coming to your website.

Depending on how often you update your feeds, it may result in the search engines crawling your site more often. The reason for this is that search engines like fresh new content. If your site is stagnant and you never update your site, the search engines will come to your site rarely, meaning the indexing of your website, your online business will be slower and you may actually be ranked lower than other sites that have RSS content on their websites, regardless of how search engine optimized your site may be.

If you don't want to create your own RSS feeds, there are an abundance of public sites that will allow you to use their RSS feeds to display on your website as long as you attribute the feed to them and you follow the terms of service. This is a great way to get fresh content without too much work. The only job you need to do is find a service that will parse the RSS feed to display in html format or write your own script in order to do this. Additionally, there are several utilities that will create entire websites based on RSS feeds, which means your work is very minimal and the potential for profit much greater since the website is also optimized for search engines.

For information and resources on how to use RSS feeds, go to RSS Feed Tips - Opinedmind.com, where you will find a free a free online RSS Feed Generator. For other internet marketing strategies, go to Internet Marketing Tips - Opinedmind.com.
About the author: Kelley Kilanski, The author runs Opinedmind.com - a website dedicated to articles and resources to help you make money, manage money and save money.

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BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has the .XML extension.

This is your "Site Feed URL".

You'll usually locate it within your Settings area of Blog control center.

Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I've provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN, read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you'll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the "Add Content" link.

This will bring you to a new page.

From there, over to the right by the "Find" button you'll see an "Add RSS by URL" link, click on it.

A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into the web form and click on the "Add" button.

Now, you should see your Blogs name infront of you. Simply click on the yellow "Add To My Yahoo!" button and your feed will be added.

The next thing you should see is your "Site Feed" with your "Headlines".

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs "Site Feed" Headlines listed at the bottom.

Scroll down to check. If you don't see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it'll "Automatically" update on your My Yahoo! page and everybody else's pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is "Viral Marketing" at its Best in my mind.

And... it's so simple to implement.

Okay.

Now it's time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here's the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an "Add Content" link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your "Site Feed URL" from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your "Site Feed URL" and then press the OK button at the bottom.

PRESTO! Like magic... your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That's the Power of BLOGS(Web-Logs) and RSS(Real Simple Syndication)combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called... The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author: Want to get MORE 'Insider' marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine at -- http://www.internetwondersezine.com

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One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What's more, you will be rewarded by the search engines. I recommend that you add new and original content to your site as often as possible, ideally once a day. Regularly adding fresh and original content: *Keeps your site visitors coming back *Continually adds value to your website *Makes people more comfortable buying from your site *Establishes yourself as an authority in your industry *Greatly helps your site rank higher in search engines *All of the above factors translate into revenue. We all know how hard adding original and fresh content is, especially if you're the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what's a website owner or business owner supposed to do? RSS may be the answer. What Is RSS? Here's the Wikipedia definition of RSS: RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel". These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content). RSS feeds are operated by many news web sites, weblogs, schools, and podcasters. "RSS" can stand for any of the following phrases: *Really Simple Syndication (RSS 2.0) *Rich Site Summary (RSS 0.91, RSS 1.0) *RDF Site Summary (RSS 0.9 and 1.0) Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage, and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites. Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason. Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing. For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site. Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours. RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data. How Do I Set An RSS Feed Up? There are a number of ways in which you can display an RSS feed on your website. You can use JavaScrípt or various other scripting languages. Unfortunately, RSS that uses JavaScrípt is not seen at all by search engines when they come and index your site, so don't use JavaScrípt. Instead, use a scrípt that can be handled by your Web server besides JavaScrípt. Ask your hostíng company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS. Chëck if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly display RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from. For the Oak Web Works, LLC homepage we used an ASP scrípt called RSStoHTML. Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as 'PHP scrípt for displaying RSS feeds in html' or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you chëck this by simply seeing if it displays RSS feeds on your Web page, then use that one. When you download the scrípt, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well. After we inserted the RSS feed URL into the scrípt, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:

<!--#include virtual="RSS2HTML-tech-news-home.asp"--> Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hostíng company. Where can I find feeds that are relevant to my website's content? First you can try these: *Syndic8 *Feedster You can also do a search for your topic and RSS feeds. For example, search for "RSS feeds and pets', or 'football and RSS feeds', or 'small business news feeds'. Finally, you can go to specific websites that are related to your industry and look for a small, orange, rectangular icon that says 'RSS' or 'XML'. Click on that and you'll get a feed URL to enter into your RSS feed scrípt. Remember, always be sure to include feeds that are relevant to your website's content. Once you get the hang of the concept, RSS can be a lot of fun, and it definitely keeps your website fresh and updated, just what search engines like, and more importantly, what website visitors like. About The Author: Jason OConnor (c) 2006, Jason OConnor is President of Oak Web Works, LLC, an e-strategy firm. Reach him at joconnor888@hotmail.com.

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Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this feature, you keep up-to-date with new information without having to check the site every day. This is really good news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's tour dates or CD releases. This new twist to the Internet is very valuable to you as a Internet marketer too. Imagine replacing email marketing with RSS marketing. People actually subscribe meaning they want your information updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders. Newsreaders are special software that read RSS feeds. To get started, download a free RSS reader. If you use a Windows PC, go to http://www.rssreader.com For Mac users, see http://ranchero.com/netnewswire Once you are set up, here's all you or your customers have to do... Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you. Select Copy Shortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location" for Firefox browsers), and paste that URL into your RSS Reader. And that is it, you are subscribed. Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you do not want to download software, subscribe to your favorite feeds through My Yahoo or My MSN. So how does any of this make you money? More traffic means more money. By placing RSS on your website or your blog, anyone can subscribe automatically and know when a new product or service is available. This new breed of Internet shopper is not to be ignored. To take advantage of the traffic you have to make your RSS feed available to website visitors and submit your feed information to RSS, blog and XML type directories. Here's how you get RSS for your site! Go to http://blogs.law.harvard.edu/tech/rss for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why. The easiest and fastest way to learn more about this technology and see it in use is to go to http://rss.sitesell.com where you find all you need to know about RSS, including solid marketing ideas. There is no need to become a techie, no need to know all the ins and outs of RSS and XML. There is a huge need for you to know enough about this newest technology to use it. Once you do, it becomes easy to see how you make money online with RSS. In the same way newsletters and opt-in email are used for successful marketing, RSS is much easier, faster, and a much less intrusive way to communicate with potential or existing clients and customers. It's very critical to provide exactly what people want to make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Start using RSS and XML technologies to make money online now before it too becomes the jungle email marketing is. To add fuel to your marketing fire, use optimized content for frequent updates to your blogs and web pages and deliver it with RSS. The Internet changes quite quickly. RSS seems to be made to stick around, at least until something bigger and better comes along. It is easy to setup and monetize. Online entrepreneurs should take advantage of this new technology as soon as possible. The advantages far outweigh the disadvantages, so start now to reach a very targeted, eager audience for your opportunities About the author:Kevin Fairbanks "Dotcomology" is The Science of Making Money Online! http://www.Profits-For-You.com/dotcomology.html <=> GET IT FREE! Check out my blog: http://www.Profits-For-You.blogspot.com Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and set up my own BLOG! http://www.Profits-For-You.com <=> Click here to find out how!

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