Want to get into the top 5 of either Google or Yahoo? Make sure your website contains the top 10 factors for deciding a top search engine ranking.

It does not matter if you have the cure for cancer, if nobody knows about it you are not going to make any money. A top search engine ranking in either Google or Yahoo is the surest way for buyers to find your products so you can become a wealthy marketer. Google and Yahoo are responsible for about 80% of all search engine traffic in the world.

Make sure your online business or website contains these top 10 factors used for determining sites with a top 5 search engine ranking in Google and Yahoo.

Factor #1: Number of Quality Sites that Link to Yours

Google and Yahoo put a lot of significance on how many quality sites link back to yours with a page rank of at least 4 and above. This is probably the most important factor when considering a top search engine ranking.

When search engines see lots of important sites link back to yours it must mean that your site is also pretty important.

Remember the purpose of the internet is to provide information back to the end user. As someone is conducting research on the World Wide Web, sites must also participate and flow and connect to other related sites allowing those searching for your keyword terms various paths to the information being inquired.

Factor #2: Number of Pages Your Website Has

A website with less than 50 pages is really going to struggle to get a top search engine ranking unless it has more quality back links coming into it than their competitors.

Factor #3: Keywords in Your Title Tag

Google and Yahoo look to see if your keywords are contained in your page title and description. Make sure your keywords are also listed within your heading and subheading tags.

Factor #4: Keywords Showing in Links

Keywords that are highlighted within a link are considered more significant than those not at all highlighted within a link.

Factor #5: Keywords in Bold

Likewise words in bold are also considered more important than those not in bold.

Factor #6: Keywords in URL

Websites that are in less competitive markets that contain the keywords within their URL are considered more important than those sites that respectively do not.

Also keywords in the URL that come before unrelated words are considered better than a URL that follows an unrelated word within the URL. For example if your keyword is televisions, a URL with `televisions' followed by unrelated words such as your name `Mike' is better than putting your name `Mike' before `televisions.'

Factor #7: More Significance Given to First 25 Words on Page

The first 25 words of each page are given more weight than all other words on the page. Make sure your keywords are in the first few words of your page. However, if you try and just list the same word or phrase 25 times repeatedly Google and Yahoo will penalize you.

Factor #8: Greater Than 300 Words on Your Homepage

Make sure you have at least 300 or more words on your homepage.

Factor #9: Keyword Density

Keyword density is not as important as it once was in the past but it still is an important factor. In order to get a top 5 search engine ranking look at your competitors sites and compare the density of their sites to yours and try and match their density.

Factor #10: Page Rank

Want to find out the page rank of your website or the page rank of another site? Download the Google toolbar and make sure the page rank indicator is activated. One major factor in determining your page rank is the first factor listed in this article. Quality back links are the most important factor for formulating your page rank.

A top search engine ranking in Google and Yahoo is decided most often by the combination of these 10 factors. If you want to get into the top 5 of the two most important search engines than make sure your website applies these major search engine ranking factors.

About the author: Tim McGaffin, Tim has helped many online businesses achieve their financial goals. Vist: http://www.WealthyMarketerDirect.com

• 5 comments »

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel íncrease their online salës.

If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as íncrease your online traffíc and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a salës letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you're interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant líst of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.

But no longer so ...

Yahoo! Pipes Changes The Landscape

Yahoo! Pipes is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound alot like the standard RSS aggregation and filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest salës data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

How Marketers Will Profít

If you're thinking of how you can profít from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they're interested in.

[d] Take your business intelligence activities to the next level. And much much more ...

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.

About The Author: Rok Hrastnik. Get the easy way to mastering RSS marketing today. Clíck here now to get all the details on how to make RSS marketing work for you and help you íncrease your online profits: http://rss.marketingstudies.net/?src=s32.

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Different Search Engine Means Different Algorithm

All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.

The Most Important Yahoo Optimization Factor

The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider.

Looking At Keyword Density

Because of the relevance that Yahoo places on the content within your site, the keyword once again becomes a vitally important aspect of your research. While Google have been striving to promote sites that use organic content and webmasters and SEOs have been optimizing with around 2% to 3% keyword density Yahoo prefers a much greater density level. The danger, of course, is that giving Yahoo what they want may cause Google to deem your content as being keyword stuffed but there is another difference between the two algorithms that can help to counteract this problem.

Using Stems, Inflexions, And Variants Of Keywords

Yahoo is very heavily language based. This means that it is, strictly speaking, more aware of the nuances of the written language. It will include synonyms and inflexions of a keyword when considering your keyword density; something that Google does not consider to the same extent. This means that it is possible to optimize for both without diminishing your ranking with one another.

How To Optimize For Yahoo Without Getting Penalized By Google

Google likes a density of around 2% and Yahoo likes a density as high as 7% or even 8%. This means that you can effectively use 4 variations of a single keyword or phrase and a density of 2% for each. This offers further advantages. With Google you are now gearing your content towards four different keywords and offering the level they want, and you are still providing Yahoo with the much higher density rate that they require. Because you can include plurals and further stems of keywords this means you can write in a much more natural tone.

Using The Near Forgotten Meta Tags

One area that a lot of SEO professionals and webmasters alike now tend to overlook is the Meta tag. However, Yahoo appears to still give consideration to the keyword and description tags in particular. This is quite rare in the case of most search engines and Google certainly do not look for keywords in your Meta tags. Do not attempt to dupe Yahoo, though, and only include keywords that genuinely appear on your page and are relevant to your topic.

Regular, Fresh Content Is King

You’ve probably heard the saying that “content is king” and this is even truer when considering Yahoo optimization. The more content you provide the better. This may mean making regular additions to your site but it will generate the kind of results you are looking for. Blogs are also a very good way to continue adding relevant content to your site that Yahoo will smile down on.

The Lazy Yahoo Bot

Compared to other search engine spiders the Yahoo bot is a comparatively lazy animal. It doesn’t crawl as often as other bots and it certainly doesn’t crawl as deep into your site to find all of your pages and index them. This means you should pay extra attention to creating a legible sitemap and keeping it updated as regularly as possible. Yahoo has a sitemap submission feature that is similar to Google’s and using this is heavily recommended to try and ensure that Yahoo stays on top of the infrastructure of your site and ranks you accordingly.

Inbound Links And Controlling Them Yourself

Inbound links are still important to Yahoo, but again a lot of emphasis is placed on content. Textual relevance seems to be one of the most important factors so having control over your inbound links and being able to determine the pages where they appear and the anchor text of each is important. Perhaps the best way to generate inbound links for Yahoo optimization is to use the article directories to your benefit.

Yahoo Optimization Conclusion

Google may be the search engine that everyone talks about and optimizes for but ignoring Yahoo would be foolish. This is especially true because while the Yahoo algorithm is quite different to the Google one and other algorithms, it is still quite easy to optimize for both. The most important factors to remember are to use relevant Meta tags for every single page of your site, include as much content and update your site with new content as often as possible, and update a sitemap both on your website and with the Yahoo sitemaps function.

About the author: Matt Jackson ,WebWiseWords specializes in SEO writing geared toward any search engine or any SEO guidelines. They can create website content pages, articles, blog entries, and more that utilize search engine optimization rules to help promote your site with all of the major search engines, not just Google.

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Lately many of my customers have been asking me this question: "Which program is better? Adsense or Yahoo Publisher?" It sounds simple, but the answer is not. The reason being is that both programs work well, but both also have different places when considering whether or not to use them for a specific website. Here's why. Adsense has been around for a while now, and at the moment has the lion's share of the market in the PPC (Pay Per Click) game. But anyone who has been promoting them on their websites will tell you that the payouts have also gotten gradually smaller as time has gone on. Why? Well it's easy, they are still the best game in town, so they aren't worried about losing their publishers to another PPC. But then came Yahoo Publisher. Which unless you've been living under a rock for the past ten years, you already know the name, and know how big that company is. And with the purchase of Overture, Yahoo is coming into the game well equipped and ready for a fight. So, what's the difference between the two? Here is what I've been able to learn from my own websites. Yahoo, overall, is paying more per click then Adsense. But before you jump from this article and start changing your code, read on a bit more. Yahoo Publisher seems to be paying more then Adsense on similar content, BUT... Their ads are not nearly as contextually targeted as Adsense. So this can present a problem for website owners. For example, if you have a website that it's primary topic is 'HOME MORTGAGES', Adsense will display ads that only link to mortgage sites. But that's not true with Yahoo Publisher. Yahoo Publisher might display some mortgage ads, but also might display a Payday Loan ad (BTW if you need a payday loan, check out this page http://www.thegiftedone.com ), Vonage ads (Vonage must pay them some big money, as they seem to be the default when the script doesn't know what to do), or some other ad that does not relate to the content of your website. How do you choose which program is right for your site? This depends on the site itself and the type of surfers that frequent it. If you have a site that is highly targeted for a certain keyword, then I would suggest you stay with Adsense. This will keep the ads focused and targeted to your customers, presenting them with content that they will click. If they came to read about cooking recipes, they probably won’t click the Vonage ad. Here’s an example of a content targeted website: http://voip.magicanswers.com However, if your site is more of a surfer hangout, where people go when they are bored, or if your site covers a multitude of topics, then you might be better off loading it up with Yahoo Publisher ads. This type of surfer is more likely to click an ad that’s off topic, which in turn would pay you better. At this point what it comes down to is the click thru ratio. If monitored closely, you can determine what your surfers like and what they don’t like. What they click and what they don’t click. If one program is not performing well for you, then try the other. I’m sure that as time goes on, Yahoo Publisher will become more targeted, and surely will be more competitive. With Google’s Adsense as an adversary they have quite a fight on their hands. My advice to you is this. If you have one website, then optimize your PPC links for YOUR website surfers. If you have many, optimize each site accordingly, but do take the time to test each program. Find out which one will pay you more. Whether you own a giant corporation with hundreds of websites, or a home based business branching out to the internet, the bottom line is always the bottom line. Which comes down to the paycheck. A simple test might lead you to more money, which is always the goal.
About the Author: Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996. This article may be reprinted freely as long as all links remain active. http://www.affiliatewebsitedesign.com http://www.magicanswers.com http://www.thegiftedone.com

• 0 comments »

BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has the .XML extension.

This is your "Site Feed URL".

You'll usually locate it within your Settings area of Blog control center.

Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I've provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN, read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you'll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the "Add Content" link.

This will bring you to a new page.

From there, over to the right by the "Find" button you'll see an "Add RSS by URL" link, click on it.

A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into the web form and click on the "Add" button.

Now, you should see your Blogs name infront of you. Simply click on the yellow "Add To My Yahoo!" button and your feed will be added.

The next thing you should see is your "Site Feed" with your "Headlines".

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs "Site Feed" Headlines listed at the bottom.

Scroll down to check. If you don't see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it'll "Automatically" update on your My Yahoo! page and everybody else's pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is "Viral Marketing" at its Best in my mind.

And... it's so simple to implement.

Okay.

Now it's time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here's the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an "Add Content" link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your "Site Feed URL" from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your "Site Feed URL" and then press the OK button at the bottom.

PRESTO! Like magic... your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That's the Power of BLOGS(Web-Logs) and RSS(Real Simple Syndication)combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called... The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author: Want to get MORE 'Insider' marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine at -- http://www.internetwondersezine.com

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Are you fed up with Google? No good positions there even after months of work? Well, maybe you should start a little smaller and try to optimize your website for the MSN and Yahoo search engines first. Although they are a lot smaller than Google they still can send much valuable traffic and, the most important thing is, they are much easier to manipulate with some clever SEO work. In this article I will show you exactly which steps are needed to probably (of course I can't promise you results) greatly improve your rankings on the "2nd-tier" search engines.

On Page Optimization

So called "On Page Optimization" is the part of SEO you can change directly on your website (in the html code) like the title and headings. And although Google hardly cares for them they are very important if you want to rank well in Yahoo and MSN because those search engines lay much more weight on these factors. ere is a little overview over the most important ones:

The title: You should use your most important keywords in your tag as it's probably weighted the most. The best thing is to leave out any other words here.

h1, h2, h3: The headings are nearly as important, Use your keywords here again, but in a sentence structure.
alt, title, strong, b: It's not proven that those help with your rankings, but many people claim it, and using them can certainly not hurt.

Off Page Optimization

Like with Google, the most important thing to rank well in Yahoo and MSN are also incoming links. The difference however seems to be that those two care much more for quantity than for quality of the links. This knowledge can be easily used for your advantage, for example by using one of the link exchange programs like http://www.link-vault.com or http://www.digitalpoint.com/tools/ad-network/. Those will build very many links to your site in no time and therefore fool Yahoo and MSN.

If you did both things, optimized your webpages and built links to your site using one of the mentioned tools you can probably expect increased rankings on the search engines. At least it always worked for me and my websites this way.

About the Author: Thomas Höfter is the webmaster and publisher of http://www.metally.net/, http://www.blog.metally.net/ and http://www.smartphony.net/. You can find more of his articles and tips at his personal website http://www.lunaticstudios.com/.

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Pay per click (PPC) advertising via search engines has become extremely popular with businesses of all sizes, due to the booming search market and the massive growth in online sales over the past few years. According to ComScore Networks http://www.comscore.com/, online consumer spending for the 2004/5 financial year is expected to top USD 66 billion dollars, up 25% on the previous year. That's right, 66 BILLION dollars! A large chunk of that expenditure will come from leads generated via pay per click search engines. If you've been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light. I will also explain the newly launched PPC products offered by Yahoo! Search Marketing (formerly operating under the Overture brand). Below is a current list of the most popular pay for performance search engine advertising models: * Yahoo! Sponsored Search - Pay Per Click * Yahoo! Content Match - Pay Per Click * Yahoo! Local Sponsored Search - Pay Per Click * Yahoo! Search Submit Express - Paid Inclusion * Yahoo! Search Submit Pro - Hybrid Paid Inclusion / Pay Per Click * Google AdWords - Pay Per Click * Google AdSense - Pay Per Click affiliate program * Looksmart LookListings - Pay Per Click You will find that some of these will provide better results than others. I'm not going to recommend one over another here because results vary widely and really depend on your site content, your market and your budget. But below is a brief description of each product offering and the minimum cost involved. Yahoo! Sponsored Search™ Yahoo! Sponsored Search is the new name for what was recently called Overture Precision Match. Sponsored Search prominently displays your business in search results on some of the top U.S. search properties. With Sponsored Search, you set the price you're willing to pay for each customer who clicks on your listing. If you create a keyword campaign and your bid buys their "premium listings" (top 3 positions) for particular keywords or search phrases, your bid buys you top listings on Yahoo's partner sites http://searchmarketing.yahoo.com/srch/srch_affnw.php?mkt=us (Yahoo, MSN, AltaVista, InfoSpace, Excite, AllTheWeb and a range of news and content portals, such as CNN). For example, go to AllTheWeb at http://www.alltheweb.com and type in a search for "used cars". Take note of the top 3 spots. Now go to MSN Search at http://search.msn.com/ and type in a search for "used cars". You'll see that the "Sponsored Sites" listings in the green box at the top (and/or the text ads to the right) contain the same top 3 listings from AllTheWeb. The regular MSN directory listings follow underneath the green box. So basically, purchasing PPC listings on Yahoo! can give you top billing on other major search engines too. For a monthly fee, listings can be automatically monitored using the Yahoo! Search Optimizer http://searchmarketing.yahoo.com/mt/so.php?tile=1 to ensure bid amounts are consistent to attain target positions without going over budget. Volume levels are determined by your budget, as you only pay for the traffic delivered. How much you pay depends on the keyword or phrase you are bidding on and what position you want to purchase. Each account has a USD20 minimum monthly spend and a USD30 non-refundable initial deposit is required to open the account (which is applied to click-throughs). There is a minimum bid requirement of USD 0.10 per click through and you pay the bid price EACH TIME somebody clicks your ad from Yahoo! and their partner listings. With the large traffic numbers driven to your site via Yahoo! Sponsored Search, the costs of keyword bid campaigns can quickly add up, so I highly recommend deciding on a total budget so that you can develop a cost effective keyword bid allocation and maintenance plan combining both premium (top 3) and other listings. Yahoo! provides detailed reporting tools to help you track the performance of the PPC campaign and traffic generated. Yahoo! also offers a special Keyword Selector Tool http://inventory.overture.com/d/searchinventory/suggestion/ to assist in the selection of your keywords, a View Bids Tool http://uv.bidtool.overture.com/d/search/tools/bidtool/, where you can see the current maximum bids and listings for the top 3 advertisers on any search term, a PPC ROI Calculator http://searchmarketing.yahoo.com/rc/srch/tools/roic.php and a CPM ROI Calculator http://searchmarketing.yahoo.com/rc/srch/tools/roasc.php. Yahoo! offers two sign-up plans, Fast Track™ http://searchmarketing.yahoo.com/srch/choose.php? or Self Serve, giving you the choice of expert assistance or starting out on your own. With Fast Track™, Yahoo! experts research your website and recommend effective search terms based on the content of your site and Yahoo!'s editorial guidelines. They also create customized ad titles and descriptions based on those search terms. Fast Track™ has a one time service fee of USD199, while Self Serve is free. For more information on Yahoo! Sponsored Search, Click Here: http://searchmarketing.yahoo.com/srch/index.php. Yahoo! Content Match™ Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network. This network includes sites like Yahoo!, MSN.com, CNN.com and ESPN.com. Yahoo! Content Match complements Sponsored Search™ while offering separate pricing. Yahoo! Content Match™ works like this: 1) When you sign up for Sponsored Search, your Yahoo! account will be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match. 2) When a web user goes to a Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant ad listings on the same page. 3) Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN. 4) Minimum bids start at USD 0.10, and you pay only when a user clicks on your listing. 5) You can manage and track the performance of your Content Match listings from the "Manage Content Match" pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process. 6) Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI. 7) You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature. For more information on Yahoo! Content Match, Click Here: http://searchmarketing.yahoo.com/srch/cm.php. Yahoo! Local Sponsored Search™ Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search™ enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region. Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location. Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page. Yahoo! Local Sponsored Search™ works like this: 1) You select keywords you wish to bid on that best describe your business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers. 2) When a customer interested in your area goes to a search site such as Yahoo! and searches for a product or service you sell, your listing appears. 3) When the customer clicks on your listing, they see your Locator page and a link to your Web site, if you have a site. 4) Just like your Yahoo! Local Sponsored Search™ listing, you only pay your bidded amount when a customer clicks on your listing and there is no monthly minimum. For more information on Yahoo! Local Sponsored Search™, Click Here: http://www.content.overture.com/d/USm/ays/lm_faq.jhtml. Yahoo Search Submit Express™ Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model. Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals. If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours. The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads. Search Submit Express works like this: 1) Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Make sure your pages follow Yahoo's Quality Guidelines: http://searchmarketing.yahoo.com/srchsb/sse_gl.php. 2) Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others. 3) Submitted URLs are presented in search results based on relevance to search terms. 4) When a user clicks your Search Submit Express listing in search results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program. 5) Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users. 6) At the end of one year, you can renew your annual subscription or let it lapse. Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners. Search Submit Express annual review fees consist of: Price Structure (effective 30 April 05) Price per domain (USD): 1st URL $49.00 each URLs 2-10 $29.00 each URLs 11-1,000 $10.00 each In addition to the review fee, there is also a per click fee of either $0.15 or $0.30, depending on the category of the content. The complete list of categories is listed here: http://searchmarketing.yahoo.com/srchsb/sse_pr.php. For more information on Search Submit Express, Click Here: http://searchmarketing.yahoo.com/srchsb/sse_hiw.php. Yahoo Search Submit Pro™ Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo's Content Quality Guidelines). Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren't well crawled because of Web site design. Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program. Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site. Search Submit Pro works like this: 1) You provide an XML feed of your URLs. 2) Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others. 3) When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user's search request. 4) Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users. Pricing for Search Submit Pro is based on cost per click - customers are charged each time a user clicks on one of the customer's search listings. The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager. For more information on Search Submit Pro, Click Here: http://searchmarketing.yahoo.com/srchsb/ssp.php?. In Part 2 of this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords. About the author: Kalena Jordan. As well as running her own SEO business Web Rank (www.webrank.biz), Kalena Jordan manages Search Engine College (www.searchenginecollege.com), an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. Copyright © 2005 by Kalena Jordan. All rights reserved under U.S. and international law.

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If you have a website, write articles, or want to profit through an affiliate program than this is gold to you! These keywords are the actual top 11 on the internet. Use them and you are on your way to increased traffic, profits and results. Here they are and a little about each to help you on your way.

1) Paris Hilton. Whether we like it or not Paris and her wild lifestyle are here to stay as she is now considered one of the biggest stars. She is sought after by almost every fashion designer and her keywords will do well with any fashion or clothing content.

2) Google. Well, this one is obvious as Google is the largest search engine (regardless what Yahoo says). Being that Google is a search engine it can be used in any content, but works best with relation to websites, search engines, computers and software.

3) Yahoo. The second largest search engine and distant second on Pay per Click campaigns - very, very distant at that. The same will work for Yahoo. Stick with computer related material and you will do well.

4) Ebay. The worlds largest marketplace and auction. Ebay, for the most part is a wholesale marketplace. It is ruled by feedback and can give you a good idea as to the real value of a car (check Ebay motors). On Ebay anything goes including people selling tattoo advertising on themselves. In other words, anything can be linked to Ebay in one way or another. Yes, there is even porn on Ebay.

5)Eminem. Yes, the real slim shady is back. According to R and B and rap he never left as he is the number one rapper currently. If you need content on current music or teen and young adult topics Eminem is sure to bring you visitors.

6) Britney Spears. She was the hottest pinup for teens and preteens, but now she is probably pregnant again. I wonder why Kevin Federline didn't make the list - is it that he isn't a good singer? Britney is great for adolescent or music related content.

7) mapquest. Want to know where something is or how to get there. Being that we are getting closer to summer people are plotting out there vacations. Or, maybe, due to increasing gas prices thanks to George Bush, maybe they are figuring that its too far and will cost too much in gas. I bet if Hillary Clinton were President these gas prices wouldn't be any higher than $1.60 per gallon. These high gas prices have to do with the Bush family and their ties to big oil and energy. See, Mapquest can be linked to just about any content you want if you just try a little.

8) Tsunami. Even though the big one is over. Relief efforts are still in effect and so are the relief efforts for Katrina. Hint - these people still need lots of help. Tsunami is probably a big keyword due to the recent specials on TV about the next possible tsunami that might hit America. People are concerned and interested over these large scale natural disasters. When is the next earthquake going to hit California, will atsunami hit New York, and what will this hurricane season bring?

9) Girls. Yes, of course. There are millions of perverts and closet perverts out there that are a little over-fascinated with girls. As Donald Trump once said, "sex sells." Yes it does and nothing sells better than women or girls. They can sell anything including the worst items in infomercials and complete scams. A beautiful girl just needs to show a little cleavage and TV ratings soar. Just think what girls can do for your content.

10) American Idol. This is the top rated TV show and its in its 5th or 6th season. It has launched one star - Kelly Clarkson and a bunch of duds. Randy, Paula and simon have now become household names along with Ryan Seacrest. Any content you can tie into the current cast will do well. The previous casts should be avoided as they will soon go back to karaoke and such at local bars.

11) Skin care and skin treatment. This has always been a big one with women. It has been rumored that women will go without food before they will go without makeup and such. Just ask any department store how important skin care and skin treatment products are to their bottem line. Watch Shop NBC - almost every product on there has something to do with skin care and skin treatment for women. There are a wide variety of topics you can easily talk about here from the latest in laser therapy at dermatology offices and at home TCA skin peels for treating acne and wrinkles. Acne is and always will be a big topic as will wrinkles and their respective treatments. For more info on at home TCA skin peels please see the link below.

There you have it the top 11 keywords on the internet from Paris Hilton to skin care and skin treatment to Google and American Idol. All with tips on how to use them to make your content have more impact and drive more traffic.

About The Author: David Maillie is an alumni of Cornell University and specializes in biochemical synthesis for public, private, and governmental interests and manufactures various skin peels and other for doctors offices and medispas. He can be reached at M.D. Wholesale: http://www.bestskinpeel.com

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Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.

Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-competitive ads, such as those made by re-sellers, or in informative (and still non-competitive) ads.

The previous policy allowed references to competitors' trademarks and comparisons as long as they were "objective and informative" - the formulation can make one cringe, as it is clearly troublesome trying to evaluate objectivity when speaking of business competitors. As for the "informative" side of it... someone to actually PAY for an ad to be informative of someone else's product/service, is as believable just like the existence of Santa Claus.

It is really good to see Yahoo making a big step forward in regulating abuse and misuse of trademarks, even though that probably translates in some revenue loss for them, by having certain advertisers migrate to a "friendlier" place such as Google. According to Google's policies, "[...] advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints."

The question is why would Yahoo change its policies and apparently offer Google an even bigger bite from the SEM cake? It is way too early to say now, and their official explanation is not entirely believable: Yahoo states to have had the users' best interest in mind, by providing them with a better experience when searching terms that contain trademarks. Though this would make a laudable initiative with a good PR potential, experts know the search market is driven by large publishers and advertisers and not by the little surfing guys. Numerous speculations can be made: threats of large legal actions from trademark owners, pressure from certain groups of interests are among the most vehiculated ones. However, a more plausible one is that Yahoo makes preparations for a much larger scale movement destined to influence the market in a manner we cannot anticipate just yet.

Until further industry news, there's one thing to rejoice: from now on, no "better than Botox" ads on Yahoo and their partner sites!

* - the products and services covered by the new policy are: Sponsored Search, Local Advertising, Search Submit, Product Submit, Travel Submit and Directory Submit.

About The author: Otilia Otlacan, Otilia is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teaches Principles of e-Marketing, available at UniversalClass.com and has recently launched MarketingWHO.com, a professional Marketing Directory. Contact Otilia through TeaWithEdge.com, her Marketing and eMarketing articles portal, or through her blog, The Marketing Journal.

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In our first part of this article, we raised the question of whether blogging and its distribution tool, RSS feeds, are really useful for Internet and Search Engine Promotion. Are RSS feeds and blogs really the next big thing in web marketing, distribution, and content creation — or are they just hype? There is a lot of hype around RSS, blogs, and derivative technologies like podcasting. But are they really useful to the serious Internet marketer or are they just the subjects used by marketers looking to create new products to grab our hard-earned marketing dollars. We also covered the objections and reservations from some Internet marketers about the usefulness of RSS feeds and blogs to the bottom-line of their ebusinesses. This can be contrasted to our discovery of people like Willie Crawford and companies like Weblogs, which generate 6- and 7-figure incomes from blogs, RSS, and related technologies with Google Adsense. To illustrate, if the typical Internet marketers — not just web gurus — can benefit from blogs and RSS feeds, I promised to share my experiences with my new sites not yet optimized for the search engines. With virgin websites, I could observe the traffic pulling power of blogging, pinging, and RSS. If you would like to read or familiarize yourself with Part 1 of this article, you can read it at... http://www.searchengineplan.com/articles/feb06-rss-prt1.htm. To test the effectiveness of the ability of RSS feeds and blogs to attract and drive traffic to my web properties, I did some quick and insightful research on the topic. Brandon Hong's Marketing Rampage with Blogs and RSS was the resource which best enabled me to understand the techno-jargon associated with blogs and RSS feeds. Believe me, I have a 10-year background in information technology, and I can't make heads or tails out of the alphabet soup served up by tech geeks on blog and RSS media. Plus, I run a very busy SEO consultancy and virtual real estate (VRE Adsense™ and Affiliate Sites) side business, so I don't have the time to muck around in nebulous articles on these topics. If you even remotely feel like me about the complexity of blogs or RSS, do yourself a favor and obtain Brandon Hong's multimedia ebook of screen-capture videos. You can read a full review of the book at... http://www.searchengineplan.com/articles/hongrss.htm I have been blogging for almost 3 years, but RSS feeds have been harder to grasp in terms of development and marketing. The easiest way to start blogging is to setup an account with www.Blogger.com or www.Bloglines.com. Blogger will actually walk you through the process. Experienced web designers should not have a problem setting up a www.Blogger.com account. Blogger.com is actually a good initial choice because it provides an easy setup for RSS feeds. The setup can be done by going to the Settings Tab in Blogger, clicking the site feed link, and filling out the forms. The next issue to consider is the complex RSS compatibility issue. You can sidestep the decision about whether to go with RSS version 2.0 or Google's Atom standard by "burning your RSS feed" or making them more compatible with all popular RSS formats with a third party service like Feedburner.com. After creating your RSS feed in Blogger, you should have it burned in the Feedburner.com service; it will guide you through the process. The optimized Feedburner.com RSS feed is then ready to be submitted to the major RSS directories. I would suggest creating a few descriptions of your blog and then submitting both your blog and RSS URLs to the appropriate RSS and blog directories. My firm fast-tracks blog and RSS feed promotion by submitting them to about 90 directories that specialize in this type of media — including Yahoo! and MSN RSS content services. Both the Blogger.com service and, more extensively, Feedburner.com can be configured to ping the major RSS and blog directories. This means they signal or alert these directories whenever you update posts on your blog in real time. Perhaps most importantly, you get traffic statistics about your RSS subscribers and readers. The results of my RSS and blog traffic research over the last 3 months are amazing! I have been totally blown away by the research. I am excited about RSS and blog usage, despite the good and bad news: The bad news: According to a White paper on blogging, sponsored in part by Yahoo!, 88% of Internet users don't know what RSS technology is and 96% of Internet users stated they do not use it! The good news: 27% of Internet users experience RSS feed content on their My Yahoo and MSN web accounts, although they don't realize it! Moreover, 4% of Internet users actively use RSS feeds. This means 31%, or almost one-third (1/3), of Internet users in the U.S. read RSS feeds. With almost 150 million U.S. Internet users and 600 million net users worldwide, you do the math on the large numbers of people reading RSS feeds even if unwittingly). More positive stats on RSS and blog usage, according to the Pew Internet & American life project: - (1) Fully 19% of online Americans ages 18-29 have created blogs - (2) 11 million American adults say they have created blogs - (3) 27% of Internet users reported in November that they read blogs This translates into 32 million American adults who read blogs. This information shows that RSS and blogs are growing technologies for serious Internet business people to adapt into their marketing mix. My personal research over three months showed that when I regularly updated my blog sites, burned RSS feeds pinging the major directories increased my traffic a whopping 25%! Blogs, RSS feeds, and articles distributed regularly to major host sites and distribution services actually rivaled the traffic of my highly optimized top-ranking SEO and VRE sites. More importantly, traffic from blog, RSS, and article-driven traffic actually made twice as much income in sales and Adsense™ revenue than my traditional SEO sites. Needless to say, once a skeptic, I am now a big believer in the power of RSS feeds and blogs to boost my bottom-line. I will leave you with a controversial statement from a SEO and Searchpreneur©. Dr. Jakob Nielsen recently referred to search engines as "the leeches on the Internet." He feels "Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors." With Yahoo! and MSN soon to enforce email postage, according to a recent article by the New York Times, RSS and blogging may become the best and latest arsenal for small business to continue to survive and thrive in the Internet economy. About The Author:Kamau Austin,To stay informed on the latest blogging, RSS, and SEO developments, visit www.searchengineplan.com/blogs/seoblog.htm. Kamau Austin is publisher of www.eInfoNEWS.com and runs www.SearchEnginePlan.com. He is author of Always On Top -- How to Get the Highest Search Engine Ranking for your Website. See more about his strategies at www.AlwaysOnToptheBook.com.

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