I’ve been using Google AdWords for several months now and I have to say the whole setup really is a work of genius on Google’s part. Its seemingly endless pages of charts, tables and numbers appeal to the geeks; the need for lexical simplicity and brevity appeals to the creatives; and the stats and feedback appeal to the analysts and bean counters. In creating a complex, infinitely configurable advertising tool that has many of the hallmarks of a strategy game, Google have pulled off a masterstroke.

In fact, so easy is it to get lost in the world of AdWords that you can quickly forget that it is essentially a business tool, and one that costs money – lots of money if you’re not careful. So based on my experience of the last few months, here are some essential tips for getting the most of out of Google AdWords.

1. Be Creative

The toughest stage of AdWords is one of the first – writing your ad. You have 95 characters (25-word title and two 35-word lines) to not only get your message across, but also to differentiate that message from your competitors’ ads. Throw Google’s strict policies on truth and honesty into the equation, and you have a real challenge on your hands, particularly if you don’t have a resident creative genius to call on!

However, with a little planning and research it shouldn’t be too difficult to come up with an attractive ad. Decide on what your real message is and keep it simple. Do a search using the keywords you want to use and look at your competitors’ ads. Think about your target audience and the language that will attract them. And finally, and this may sound a bit wacky, try reading and then writing a few haiku, the traditional Japanese poetic form in which writers have a mere 17 syllables to express themselves – it will help you trim the fat from your writing and concentrate on the meat.

2. Be relevant

Putting your keywords into your ad text is more likely to generate clicks. Why? Because searchers can see that your ad is relevant to their search. If I search for ‘tom waits tickets’, I will only click on those results that contain this search phrase and will consider results without this phrase to be irrelevant.

3. Think about your landing page

When you’re happy with the content of your ad, think about where it will take the user. Don’t just direct them to your homepage and expect them to find their own way to what they want – take them straight there. If I click on my ‘tom waits tickets’ ad and am taken to a generic homepage on which my chosen topic isn’t immediately visible, I’ll go elsewhere.

Also, make sure the content of the landing page matches the content of the ad. Your keywords should feature in the text, and also as metatags, to improve your quality score and your overall search ranking. If the content of your landing page doesn’t match the content of your ad, users will feel misled.

You should also ensure that your landing page isn’t a ‘dead end’, i.e. a page that people will look at once and then close or leave. Don’t include external links on the page – make sure users are guided to another page on your site or channeled to your sales, booking or feedback page.

4. Work geographically

When you first set up your Google ad, the temptation is to maximise your web hits by targeting a broad geographical sector. But think again – if you only operate in a particular country or region, there’s no point in your ad appearing to users elsewhere. I set up an ad for a hotel software product which we only sell in Southeast Asia, with a tight budget of $5 per day. Allowing the ad to appear to users outside SE Asia would mean my ad budget being eaten up by people with no interest in my product.

So look at where your target customers are and restrict your ad to those territories, to ensure your money is being spent wisely.

5. Don’t insist on being no.1

AdWords allows you to pay top dollar for your ad to be top of the pile. But is this really what you want? Chances are you’ll get a lot of clicks from indiscriminate, impatient surfers who just click on the top result without reading it first. Serious searchers will read every ad above the fold (i.e. positions 1-5); really serious searchers will read every ad on the page. So spend enough to ensure you’re on the first page, but no more.

6. Test, test, test

This is where your inner strategy game geek comes in. If you’ve played sports sims like the life-consuming Championship Manager, you’ll already know the benefits of testing different team formations, tactics, training routines and so on. And so you’ll probably get the hang of AdWords pretty quickly. Testing different keywords, ad copy, landing pages, landing page copy, ad scheduling, min/max CPC and so on will give you lots of different results and allow you to optimise every ad in every campaign.

One of the first ads I set up was a recruitment ad for our company. It generated a lot of clicks but I discovered that the landing page had a bounce rate (i.e. the number of visitors who visit a page and then leave immediately) of around 85%. I was using a landing page which gave general information about the benefits of working for the company but didn’t contain any actual vacancies. So I switched the landing page to one which simply listed every current vacancy we have, and within days the bounce rate had gone down to 60%!

7. Set goals

Every campaign, be it military, sporting or advertising, must have an ultimate goal by which the campaign’s success can be measured. If you run an e-commerce site then it’s easy to measure the ROI of AdWords, but if, like mine, your site is designed to increase brand awareness and display product information, it’s not so easy. Sure, AdWords will send your traffic sky-high but how do you know you’re getting your money’s worth?

The simple answer is to use Google Analytics’ Goal Conversion function, which allows you to define a specific page you wish people to visit or an action you wish them to complete – submitting a feedback form for example, or downloading a PDF or podcast. You’ll quickly find your conversion rate will become an obsession and lead to constant tweaking, tinkering and testing, all of which will ensure you get maximum return on your AdWords investment.

8. Try CPM ads

If you’re not convinced by CPC, try CPM advertising instead. Rather than set up lots of keywords, instead you choose sites from Google’s content networks on which you wish your ad to appear. If I’m selling bicycles in Bolivia for example, I’ll scour Google for Bolivian cycling and leisure websites and flag these sites in my CPM campaign – this is more secure than blindly using the Google Content Network as it allows me to personally vet each site on which my ad will be displayed.

9. Monitor results

Checking ad performance should, and will, become a daily habit for you once you get started with AdWords. Google’s tracking tools allow you to quickly identify under- or over-performing ads and take remedial action, and using the superb free Google Analytics service allows you to monitor the effect of your AdWords campaigns on your website.

10. CTR isn’t everything!

CTR – or click-through rate – is seen by many AdWords users as the only stat that counts. But don’t get too hung up on it. Remember, the higher the click-through rate, the higher your outlay. Sure, if you’re running an e-commerce site then clicks are your bread & butter, but if your site doesn’t actually sell anything and is designed more with brand awareness in mind, then a high number of above-the-fold impressions combined with a low CTR may be sufficient for you.

I hope you find these ten tips useful in running your own AdWords campaigns – and please let me know if you have any good advice of your own!

About the author:- Tim Russell is Marketing Director at TRG International, one of Vietnam's leading providers of IT business solutions and services. Originally from the UK, he has been in Vietnam since 2003. Prior to coming to Vietnam he spent over a decade in the tourism industry in both operations and marketing, before moving into IT where he helped set up a company providing reservations software for tour operators and travel agents. He lives in Ho Chi Minh City with wife Nhung and daughter Emilie.

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With so many different vehicles to use when advertising online, Pay Per Clicks are definitely one of the most popular. There are mixed feelings about the topic....seasoned veterans in marketing will side with PPC's while others equally as successful will frown on it.

1. Use very specific words when bidding....

When you are selecting your words for your PPC options , it is ALWAYS best to be as specific as possible. You should never be "vague". If you choose words that are vague like "car", "television", "movies", etc., you will have wasted clicks that cost you money. The strategy is to be more specific, such as, "1997 Gray Chevy Malibu", 19 inch Panasonic HDTV", "Rocky IV", etc. You MUST be specific to get the most for your money!

2. Pick your PPC choice(s) focused.....

When you are choosing which PPC to use, obviously there are some things to consider. No matter who you go with, stay focused and don't get spread out. It's better to be focused on a fewer than semi-focused on many. Track everything and experiment with keywords minimally.

3. Don't overdraw yourself....

I know from my own experience that the drive to out bid your opponent is very strong and in some cases , it may be stronger than your ability to utilize your funds wisely. It is very important to stick within your budget. Sometimes the high priced words may NOT be what you need/want anyway so stick to your guns and don't overdraw your account by letting your emotions get the best of you.

4. Always track your ads, regardless of where or how you advertise

One of the great benefits about operating online is the ability and accessibility to track your ads. It is possible to track every single anything that happens and if you are not doing so , you should be. You can create free accounts that are adequate if necessary so don't exclude tracking for ANY reason.

Usually, if you experiment enough with PPC's, you will find them to be a solid advertising method. It is a personal choice so I recommend that you do whatever gets you the most targeted traffic. You can never have enough targeted traffic so utilize any method that fits into your budget.

So there are many things to consider with PPC's, those are just a few. Hope this was helpful to some. Take care and God Bless.

About the author:Craig Raphael / EsourceInfo.com,PO BOX 306,Manzanita, Oregon 97130
503-298-9633

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A recent study has given new insight into how Google insiders write their own Pay-Per-Click (PPC) advertising. These ads are created by Google for large corporate advertisers who rely on Google employees to produce PPC ads for them. Knowing how the AdWords system works, leads these Google insiders to develop ads in a very special way. Because they can take advantage of secret processes and patented algorithms to produce PPC ads that work extremely well. Are these unique, insider methods available to all?

Employ Unique Ad Text

Google insiders know that PPC ad text should be special - customized to include the advertiser's UVP (Unique Value Proposition). What separates you, from your competition? Find the answer. Then put the essence of that, into your ad text.

Include Your Price in the Ad Text

Including price in ad text has a bunch of outstanding benefits. Here are two;

- it gives your prospect more information - as your competitors probably aren't doing it, and

- if your price is too high for an individual to consider, happily you'll have steered them away from clicking on your ad. This is a good thing - as they won't cost you money. Money that can be saved for someone who is willing to consider your price.

Use Keywords in the Headline

The Almighty Headline. It's is the most important element of any PPC ad. Google strongly recommends you always include the search keyword in the headline. And indeed, insiders do this in their own ads.

A headline's primary purpose is to attract your prospect's attention. And it will do this much better with the keyword in the headline. Because that keyword will appear bold on your prospect's screen.

Your headline's second job is to boost the ad's Google Quality Score. According to Google; "Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page."

Including the search keyword in the headline means you'll need to create a number of tailored ads. Each should have only a very small number of keywords. No problem – as a gift from the Google Gods, their Campaign Management screen makes it easy for you.

Use Negative Keywords

We tell our children not to be negative - it's just not nice. But make an exception for yourself, because in the world of Google, Negative Keywords are absolutely critical to your success.

According to Google; "A negative keyword is a special kind of keyword matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user's search." Google insiders make extensive use of negative keywords. So should you.

Include Keywords in the Ad Text

Search keywords in ad text will be displayed in bold. This attracts greater attention – an outstanding free bonus. What's more, they'll further increase your ad's Quality Score. And always use proper spelling & grammar and in your PPC ads; Google is picky about this.

Have a Strong Call to Action

Google insiders love to do this, because it works. In your ad text, make sure you tell your prospect what action you want them to take. Use dynamic marketing language to entice your prospects to take the next step has real benefits. But what does dynamic marketing language mean?

In a nutshell, it means grabbing your prospect by the eyeballs and dragging him into your ad. Then telling him what to do.

According to Google; "Your ad should convey a call-to-action along with the benefits of your product or service. A call-to-action encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. Some call-to-action phrases are; 'Buy, Sell, Order, Browse, Sign up, and Get a Quote.' "

Produce at Least Two Ad Variations

Many advertisers create a single ad and run with it. Are they insane?

You should always be split-testing your ads (have a slight variation in your ads, which then automatically alternate so you can see which variation is working better). Google put the Ad Variation function there for a reason. Best of all, it's so easy – it would be a crime not to take advantage.

Enter Keywords in the 'Displayed' Web Address

Keywords in the displayed web address will increase each ad's Quality Score. Use a subdomain or subdirectory in your site structure to allow this. I strongly recommend this technique, and have produced a free, 7 minute online streaming video to show you how to do it - and why. Visit www.BetterClix.com and select 'PPC Tips on Video' to watch.

Link the Ad to a Specific Page on Your Site

Ensure your prospect is delivered to the specific page on your site associated with the product or service in the ad. If you don't, and instead rely on her to search for info on your site, you may as well kiss her (and your money) goodbye. This also hurts your Quality Score, as Google is now measuring how long someone stays at your site, once they arrive.

If you're not using every single one of these insider methods, start today. Because you can be sure it won't be long before your sharper competitors will be.

About the author: Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE PPC Tips for advertisers. Available at: => http://www.betterclix.com/adwordsmyths.html

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On Friday, July 15th all Google advertisers got the email message entitled “Google AdWords(TM) Announcement: Keyword Evaluation Changes”. Now, I don’t know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.

So we’ve decided to give you a heads up on what you can be expecting in the future, how you can expect these new changes to effect your advertising efforts, and what you should be doing to make sure that you can compete after they’ve been implemented.

First, here is a brief summary of the changes so you understand what exactly is going on:

1.Keywords will simply be active or inactive, instead of Normal, in trial, on hold, disabled.

2.There will be a minimum bid for each of your keywords based on the keyword’s Quality Score which, in turn, will be based on your ad’s click-through rate. The higher-relevant, more targeted, ads will have higher Quality Scores and lower minimum bid amounts. The less-relevant and less-targeted keywords and ads will have higher minimum bids. Now the difference from Google’s old way of doing things is that you can now activate your keywords no matter what. Before, it was up to Google. They would simply place your keywords on hold, and you didn’t have a choice, but try to optimize your ad. Now, you can get that keyword to run, regardless of its quality score…but you’ll have to pay a much higher price per click.

What does all of this mean for the advertiser? Well, it means a few things, and it would be foolish to say that these changes were all good. They are definitely all good for Google, and that is to be expected.

1.Google says that they believe these changes will result in higher-quality ads. Maybe this is true, and maybe it’s not. What is true is that the educated advertisers will save money under the new rules. People that know how to group ads and get higher CTR’s will have to pay less for the same ad rank as those advertisers that do not know such techniques. That’s a good thing for small advertisers who spend time organizing their Adword accounts.

2.But… on the flip side, it also means that big advertisers with big budgets can now come in and write ineffective ads and get good placement. Notice above, we didn’t say that this change was all necessarily good for small advertisers. What is true is that small advertisers will have to become more educated to compete. Big advertisers care about branding. They want to have the number 1 ad slot, and most of the time, they don’t really care what it costs. Now, in the old days, if their ad wasn’t getting clicks, the ad simply wouldn’t get shown (good for the small advertiser). But now, they can just pay more to have their ad shown. This was a good move by Google to get a lot more money in their pocket.

3.Conversion rate becomes the key. If your site converts, you can afford to pay more per click, in turn, you can compete. If your site doesn’t convert, you’ll be eliminated by the big advertisers and/or the smart advertisers. That’s the bottom line. The first step is not getting the traffic to your site like so many teach. But conversely, it’s getting your site in a position to support the clicks.

Here are 3 action steps you can work on to make sure that you will be competing in the Adwords game for some time to come. We realize that each of these steps can be broken down into months of work, but don’t let yourself get caught up in too many details. Just focus on these three things before you start getting too in depth with changing your Adwords accounts around, give each of them a quick rehaul, and make sure you know your numbers.

1.You need to get educated and learn the system. Grouping keywords, writing good ads, keyword selection, it’s all equally important and will play a large role in the future of your Adwords campaign.

2.You’ll also need to get your site converting well enough to support these clicks. Otherwise you’ll lose money very quickly. The formula is [number of sales made / visitors to your site]. On the internet you should realistically be aiming for about 1%.

3.Finally, you need to determine the visitor value of your site. This will tell you how much you can afford to bid on clicks. The formula is [dollars made by your site / visitors to your site]. Plan on bidding about 50% of your site’s visitor value.

So, in summary, if you want to compete in the Adwords marketplace in the future, you need to take action, actively monitor your account, and know your numbers. Your goal is to run a profitable business. If you focus on the three action steps above you’ll know your place in the market, you’ll be ready to compete, and you’ll make money using the new Adwords system.

About the Author: John Rooney and David Nevogt are well known ebook authors that focus on internet-based niche selling. If you have a website that is not performing or you want to learn how to frame a profitable business around an online product, subscribe to the newsletter at http://www.ebooksaleskit.com

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If you have just set up a website one of the first questions you will ask is “how do I get traffic to my site?”. There are a number of methods of accomplishing this. If you are knowledgeable about search engine optimization (SEO) you can optimize your webpages for certain keywords and get lots of links to your site. Then all you have to do is wait (for months/years!) and you will receive free traffic. You can also try things like posting in forums with a signature, advertising on free classifieds sites and writing articles to submit to directories. All of these methods can generate free traffic, some more than others.

However, if you don't want to wait and need large amounts of traffic, you can buy it. This means submitting ads to search engines such as Google (the biggest search engine in terms of traffic), ads that link to your website. Your ads only show up when people type in the search phrases that you have selected into Google. You pay Google each time someone clicks on your ad. Google's paid search advertising program is called Adwords. From this short description the main pros and cons of Adwords are apparent:

Pros:

1. Immediate traffic: You can start getting visitors to your site within minutes.

2. Lots of traffic: You can send thousands of people per day to your site with Adwords.

3. Targeted traffic: You select exactly which keyword phrases will trigger your ads, therefore you only show your ads to qualified visitors. Thus the people coming to your site are looking for exactly what you have to offer.

4. Geographical targeting: You can choose to show your ads only in specific countries, states or towns.

There are also some less apparent benefits of using Adwords to drive traffic:

1. Flexibility: If you have SEOed a webpage for certain keywords its not so simply to change. With Adwords you can change keywords, ads and landing pages instantly.

2. Optimization: Adwords makes it easy to split test ads, monitor campaign and individual keyword performance, and make unlimited instant adjustments to all parameters.

3. Fine tuning: Its easy to do things like send people to different webpages based on their search phrase, make separate bids for every keyword phrase, exclude specific words from search phrases and choose exactly when you want your ads to be showing.

These pros combined together give the major benefit of adwords: Profitability - Its possible to make a 100% (or more) return on your Adwords spend.

Cons:

1. Cost: Adwords isn't free. I spend hundreds of thousands of dollars a year on Adwords.

2. Complexity: The features that make it powerful and useful also mean that it takes a while to learn to use effectively.

These 2 cons combined mean that you have to be careful using Adwords. Many people have lost hundreds or even thousands of dollars using adwords without a proper understanding.

There are other problems with Adwords such as being at the mercy of instant rule changes by the search engines and competition from other advertisers, but these disadvantages are shared with SEO, the most effective source of free traffic.

In summary Adwords is a very effective tool for driving traffic to your website provided you have the time and motivation to learn its complexities.

About the author: Paul Bush is currently making over $20,000 per month using Adwords and other paid search programs. A guide to using Adwords for making money from online affiliate marketing is available at http://BeginPPC.com

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Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. According to Google, the Google Network reaches more than 80% of Internet users.

With Google AdWords you create your own ads, choose keywords to help match your ads to your target audience and pay only when someone clicks on them… this is what is referred to as “pay-per-click” advertising.

Google AdWords is a perfect way to advertise, if done correctly. Many companies waste hundreds or thousands of dollars every month on “unwanted clicks” that are not truly generating “targeted clicks” for their business.

If setup correctly, Google AdWords can be a great resource to reach hundreds or possibly thousands of users looking for your exact product or service, which will lead to increased sales. The key word here is “exact”. I have found that through my experience of setting up Google AdWords campaigns for my clients, the best successes have been generated by the campaigns that use very specific keywords rather than generic or broad keywords when describing a product or service.

Also, it is very important to analyze if your product is local, national or global. Google AdWords allow you to only have your ads displayed for your selected areas. You can specify a single state, and entire country, multiple countries, or the entire Internet world; it’s completely up to you.

Let’s take an example to help paint the picture of what not to do. Say you were a real estate agent that sold commercial real estate only in New Jersey. If you purchased keywords like “real estate” and had them displayed throughout the US, then those would lead to what I refer to as “unwanted clicks”, causing you to pay for unnecessary visits to your site.

What should be done is this; first, the keyword “real estate” is too generic and does not specifically describe your service of selling “commercial” real estate. Secondly, you should only have your ads displayed for New Jersey Internet users only since this is the only state in which you sell commercial real estate. A much better version of this would be to purchase a keyword like “commercial real estate” and setup your ads to only display in New Jersey, hence leading to targeted clicks.

Does this make sense? The overall goal of Google AdWords is to direct “targeted clicks” to your website and that is how you should look at it 100% of the time. The goal should not be to acquire as many visits to your site as possible but instead, to acquire the best quality of targeted clicks. As I stated before, Google AdWords is pay-per-click advertising so you should only focus on having keywords that will direct “targeted clicks” to your site, this way you pay for these clicks and not the “unwanted clicks”.

If done incorrectly, Google AdWords can cause you to unnecessarily spend precious marketing dollars. But if done correctly, Google AdWords can allow you to open your doors to a whole new means of selling your products and services online.

Google AdWords is a must have in your arsenal of advertising campaigns. So be sure to focus on your product and service and fully analyze what your target audience will be searching for on the Internet. This is what should be your list of keywords…. It’s that simple!

I wish you all the best of luck advertising your products and services.

Go get the sale!

Click here to automated your Google and Yahoo Sitemaps today.

About the author: Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses. Our vision and ultimate ambition as a company is to always strive to be "The New Light for e-Business." By offering new, innovative and extremely competitive products and solutions to our customers, we provide better ways to run and operate their business online.

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Google AdWords Strategies & Tips contains the techniques, information and secrets for building a highly-effective campaign that minimizes your costs. Increase your click through rates (CTR), keep your costs reasonable and outsmart your competitors by taking advantage of the tips and strategies that we have learned by running AdWords campaigns for many of our clients.

A cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has to be very selective and alert in choosing the right ‘keywords’. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements.

You should be very specific while choosing your keywords in the ads because being general in advertisements will bring traffic to your site but not many actual buyers in other words the conversion rate will be very less or your return on investment will be less.

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

Always link to correct pages for example if you are advertising a particular product then link to the page in particular that is selling that product and not to the site’s homepage. User will never like much browsing and will ultimately leave for your competitor if isn’t able to find the desired information. So link to particular pages.

Track The Return-On-Investment Of Each Ad oogle tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
Offer the benefits that your product will give the consumer because many times users are looking for those benefits and will be induced to your site. For example learn free, earn at home, become an expert, lose weight etc. Try to include such benefits in the ads and see the results soar.

Include Targeted Keywords In Your Ad Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

Record the return on investment of each ad to keep your expenses in your pre decided budget and update or change low ROT ads simultaneously. ROI is the base for which you are planning ads and it should not be under looked. Google offers the stats free for the ad words, hence you can use it and calculate the ROI and act accordingly.

Google Strategies:

Significantly improve the position of ads in your Google AdWords Select campaign

Pay less by finding clever, inexpensive new keywords to use

Save hundreds (or even thousands) of dollars on your overall AdWords campaigns

Maximize your CTR Click Through Rate for your AdWords Select campaign

Ensure that you don't get penalized by Google for ineffective, poorly-performing initial ads (this could affect
your ranking for future AdWords placements for months or even years!)

Calculate the ROI for your campaign (using the included Microsoft Excel ROI calculator spreadsheet)

Determine what your optimal daily spend should be for your campaign

Optimize your keyword selection through a variety of techniques

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad.

Make every word count

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

About the Author: Samuel Colon, Online Business Man, the owner of http://www.realmoneysolution.com, your online resource to make money at home. If you are searching for a business opportunity so you can work from home, or an online home based job or idea that can help you change your career or generate extra income. Let us help you. We have compiled a comprehensive list of opportunities and ideas for you to investigate.

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One of the most common questions asked on forums and discussion lists concerning Google Adwords is should content network be turned on or left off? Here is what has worked well for me and others.

Content network on or off?

Will it help you make more money or are you just throwing your hard earned advertising dollars down the Google tubes?

Many of the gurus tell you test, test, test! And while that is true, I am not going to leave you hanging there.

Here is a solid plan for implementing Google Adwords content network.

1. Always start with it turned off. You need to be careful because the default when you start a campaign is on. So go into your "edit campaign settings" and un-tick content network. This is really important because if you start a campaign today and are bidding $1 per click on the search network...you are automatically bidding $1 per click on the content network. Many Adwords advertisers, myself included have lost hundreds by mistake on the content network. So again, turn it off!

2. After you have a campaign running profitably on the search network, meaning that you have the right keywords and a landing page that is converting to your satisfaction, then and only then will you test the content network.

3. So, go back into your "edit campaign settings" put the check mark in the content network...but also put a check mark in "content bids" which allows you to set separate prices for content network. Once you save your settings you can put in a separate bid, I usually start with two cents.

4. Then let it run for a day and see what position you are getting and if you are receiving any clicks. In many markets two cents will get you on the first page and get you clicks.

5. Then monitor your conversions. If you are profitable, you can increase your cost per click for better positioning and more clicks. Repeat this process until you hit your target traffic and return on investment. If you are not profitable, just turn off content network all together.

If you follow the above steps, you will avoid any bad wipe outs and at the same time position yourself to take advantage of the extra profit the content network can bring you in some markets.

Fortunes can be made or lost with Google Adwords. Many of the secrets to profiting with Adwords are not written in the Google guide, but you can learn them here http://www.squidoo.com/beatingadwords

If you learn better by seeing and doing, you can get "one on one" coaching for a pittance at The Wealthy Affiliate.

About the author:Travis Sago,You can get a free mini-tour of Wealthy Affiliate at http://wealthyaffiliate.wordpress.com

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You've heard the stories. Click fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed. One of the most notable cases occurred this year when Google settled their own click fraud case to the tune of 90 million dollars. In fact, Google and Yahoo have each settled a class action lawsuit filed by marketers. Click Fraud - What It Is So, what is click fraud and how does it occur? Wikipedia provides us with a definition: "Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud whether they like it or not." However, I would like to simplify this definition. Click fraud is a crime, plain and simple. Cybercrime, however, is hard to track. Law enforcement has only just recently started focusing on the threat of click fraud. Click fraud is now being targeted by some of the industry's biggest names. This movement has both the American court and government system involved. Business Week recently announced that major brands including Expedia.com and mortgage broker LendingTree.com planned to go public with their disputes over click fraud in late September. Who can blame them? When it's your money that's going out the door, you need to be asking questions. Unfortunately, Google and Yahoo haven't come up with many answers. They have certainly paid lip service, indicating that they have systems in place to deter it, but the click fraud numbers continue to rise. The Threat to a Popular Advertising Model The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. The multi-billion dollar search industry is under attack and the problem is not going away anytime soon. Advertisers are being cheated and the search engines appear to be sitting on the sidelines, leaving much of the responsibility for detecting click fraud with advertisers, the majority of whom lack the tools and knowledge to detect it. The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives. Click fraud is also the single biggest threat to companies like Google and Yahoo, whose digital empires are largely dependent on their advertising revenues. Google's $6 billion-a-year advertising business is especially at risk. Despite the threat, or maybe because of it, Google is saying little about click fraud and the pay-per-click concept as a whole. While Google maintains its silence, many advertisers and savvy online entrepreneurs wonder where pay-per-click is headed. Click fraud threatens to destroy the very business that Google thrives on. In fact, click fraud losses have surpassed the total loss attributed to credit card fraud in the U.S. Do the current click fraud problems have the power to slow the growth of pay-per-click search advertising or even bring it to a screeching halt? Well, that's hard to say, but the industry as a whole is certainly being crippled by this problem. Pay-per-click may not be the future. Many advertisers are now starting to look at advertising options that offer an uncorrupted alternative. Flat-fee advertising, pay-per-percentage, and pay-per-action are all possibilities, but there is one alternative in particular that deserves attention. This search engine advertising model was first put forward by ExactSeek.com and then promoted through the ISEDN (Independent Search Engine & Directory Network) which ExactSeek founded in June, 2005. The model promulgated by ExactSeek and the ISEDN does not eliminate click fraud but does eliminate the cost associated with it. How the ISEDN Model Works The ISEDN charges a flat fee for advertising, making click fraud a pointless endeavor for scam artists, "paid to read" rings and cutthroat competitors. Your competition could click on your ISEDN listings all day long and it wouldn't cost you a single penny more than what you originally paid. $3-$4 provides you with an entire month's worth of advertising across a network of 235+ search engines and web directories. If you choose to buy in volume, you can even expect some significant discounts. Let's face it, pay-per-click advertising is expensive. There are a number of companies who spend $5,000 to $10,000 per month on paid search marketing. Competition is fierce with many keywords costing $5 per click or more. The problem is then compounded when you consider that 20 to 35 percent of those advertising dollars are wasted on fraudulent clicks. Just imagine. If you are paying $1,000 dollars per month to advertise on Google, $200 - $350 of those dollars are wasted on click fraud. If you want to lower your click fraud costs, you need to buy click fraud monitoring software, which is quite pricey. Unfortunately, few click fraud monitoring companies target small to medium sized businesses. The ISEDN offers an affordable alternative that charges a one-time, flat fee. The initial cost is the only cost. Within this unique advertising model, the sale of any keyword or phrase is limited to 30 advertisers. Regardless of whether a keyword term is sold 5 or 30 times, ads rotate within the SERPs and throughout the ISEDN. The rotation ensures that every ad appears in the top 10 search results. In the worst case scenario, a listing would appear on the first page of results approximately once out of every 3 searches. Of course, you can't expect the same exposure provided by Google or Overture. Google alone receives millions of searches per day. However, if you are looking for a consistent return on your investment without wasting a penny on click fraud, then the ISEDN provides an affordable and lucrative solution. Not to mention, the ISEDN is growing every day. An average of 3- 5 search engines are added every week. As the network continues to grow, your ad automatically receives more exposure. This program gives advertisers the benefit of advertising with smaller search engines on a massive scale without the fear of click fraud and without the hassle of managing multiple advertising accounts. For more information on the ISEDN, visit Exactseek.com or ISEDN.org Summing It Up The rules in search engine advertising are shifting and the winners are adapting. As for Google, Yahoo, and MSN, you can definitely expect to see some changes being made with their paid search programs in the near future. Cybercrime is still a crime and law enforcers are finally starting to take these problems seriously. The pay-per-click model is inherently flawed and must be altered to survive. Google and the other major search engines know that their business will be crippled if they do not adapt. The challenge for them is how to adapt and still maintain those multi-billion dollar bottom lines. Fortunately, there are individuals, groups, companies and organizations more interested in finding and providing solutions to the problem of click fraud than in propping up a flawed concept. Those leading the fight against click-fraud, like the ISEDN, may never see 10 figure bottom lines like Yahoo or Google, but the revenue they do make won't be based on fraudulent clicks and at your expense. About the author:Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog. Kim’s email is: kim @ seo-news.com

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Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true. For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day. New Google products and services are coming on stream at a frightening pace, further increasing Google's impact on our lives. Despite this dominating presence, many people still don't realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable. Don't be fooled by the 'free' label, these marketing tools might be free, but they are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run, by providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business. Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable free Google Internet marketing tools: 1. Google Analytics Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free. Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI. You may be placed on a waiting list for this highly in demand service from Google. LINK: http://www.google.com/analytics/ 2. Google Sitemaps Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly. LINK: https://www.google.com/webmasters/sitemaps/docs/en/about.htm l 3. Google Alerts Be notified when someone, or another site, lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. LINK: http://www.google.com/alerts 4. Google Froogle Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial. Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless. LINK: http://froogle.google.com/ 5. Google Checkout Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up. Over time marketers may find this tool to be very effective and valuable. LINK: https://checkout.google.com/ 6. Google Blogger Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar. LINK: http://www.blogger.com/ 7. Google Toolbar - Enterprise Version Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news... Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements. LINK: http://toolbar.google.com/T4/enterprise/ 8. Google Groups Every marketer knows the importance of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal. Google groups is another form of social and business networking that every marketer should be aware of and pursuing. LINK: http://groups.google.com/ 9. Google Adsense One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (do such creatures exist?), Adsense can be a painless way to earn extra income from your site. For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay. Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages. LINK: https://www.google.com/adsense/ 10. Google Writely A recent addition to Google's stable of free products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers - it lets you save files in the popular download format of PDF. Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better. LINK: http://www.writely.com Honorable Mention - Google Trends This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions. LINK: http://www.google.com/trends Final Note Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs. Some of these programs may have to be applied for individually. But be assured, all these free Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently. About the author:Titus Hoskins (c) 2006, The author is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com . Everyone is profiting from Google, why not you? Go here: http://www.bizwaremagic.com/Google_Cash_File.htm 2006 Titus Hoskins.

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Everyone makes mistakes and in Internet Marketing they can prove costly. In this article I discuss the most common ones, mistakes I’ve made in the past and learned from and if you do too, it could save you a packet.

Turn Off the Content Network

Always remember to turn the content network off. You do not want to receive traffic from other sites via Google Adsense links as these attract non targeted traffic. You can turn the content network using the "Edit Campaign Settings" button when you set up your campaign.

Too Many Keywords per Ad Group

Limit the amount of keywords per Ad Group to less than 25 keywords. Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are likely to be to your Ad.

Keyword Grouping

Group your keywords around a common keyword and ensure this is displayed in your Ad. e.g. Common keyword:antique maps

Keywords:antique maps,buy antique maps,antique maps sale,antique maps original,find antique maps

Buy Antique Maps Online
Get original Antique Maps
Hundreds of Rare Maps & Prints
www.ancientantiquities.com/antiquemaps.html

Don’t only use Broad Match Type

Google gives you the option of using three keyword match types:- Broad :antique maps, Phrase:"antique maps" and Exact :[antique maps]. Use all three types in your campaigns for each keyword. You then have greater control over how targeted your campaign is.

Don’t set your Daily Budget too low

You should set your daily budget keeping in mind the number of impressions you receive and not just clicks. Remember you will receive a much smaller % as actual clicks and your Ads will be displayed infrequently if your budget is too low.

Bidding for Non Targeted Traffic

Remember you are not in this business to get traffic but to make profits! Do not therefore bid too high just to get a good ranking, you need to ensure that whatever price you bid is covered by your return on investment.

Conversely you still need a good ranking position to get any traffic at all and you therefore need to ensure that your campaign quality score(QS) is good. (I have discussed how you can improve your QS in more detail in previous articles.)

There are many specialised techniques available to improve your QS that are too detailed to cover in this article and you should study further the best guides available. I review the best ones on my web site so feel free to check it out.

Conclusion

The most important thing to keep in mind when setting up your campaigns is relevancy and choosing highly targeted keywords and Ads. You also need to ensure that searchers clicking on your Ads are actually looking to make a purchase, so first ensure that you have researched your particular customer niche and identified their needs.

Good Luck!

PS. Are you pulling your hair out trying to master Adwords? I review the TOP Guides AND you can GRAB your FREE e-book "How To Find Hot Markets & Keywords" here! - http://www.moneyreality.co.uk.

You can also see more articles in this series.

About the author: David Brown is a successful affiliate marketer who has learnt the hard way that THE key to being a success at Internet Marketing is perseverance.

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One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.

In Affiliate Marketing you are promoting 3rd party products and in return you earn a share of a sale generated from your marketing efforts. We all have seen those little Amazon.com banners on different websites. These would be a very simple form of affiliate marketing. More sophisticated versions are complete stores build around Amazon.com or based on data feeds from other vendors. In some cases the affiliate has to build his own website and store - in others there are white label website templates or pages available for the affiliate to work with. Only when it comes to the actual sale the customer is redirected to the 3rd party vendor who carries the actual product.

Not a new variant but a not very well-known version of affiliate marketing is the promotion of affiliate product links/websites via Google AdWords. The power of advertising on Google.com is combined with the affiliate link. The affiliate partner does not need a website anymore, he directly links the customer to the 3rd party. With Google AdWords very targeted marketing is possible and well-written ads equipped with the right keywords can bring in big bucks. All the affiliate has to do is to figure out which keywords are affordable to promote. And that's where secret to success is. Everyone can buy the expensive and obvious keywords to promote products but when it comes to affiliate success via PPC advertising (aka Google AdWords) the inexperienced marketing folks are being weeded out or are left with big holes in their pockets. Finding the right combination of keywords, target group, ad copy is the critical piece of the puzzle.

Overall - affiliate marketing via PPC on Google or via Overture (competitor of Google AdWords) can be very lucrative and quite a few people are making a living of it. It sounds easy to do but to break into this field a new affiliate needs a lot of luck, big bucks or patience and knowledge.

About the Author: Christoph Puetz is a successful Entrepreneur and international book author. Homepages: http://www.netservicesusa.com and http://www.vitaminassociates.com

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Writing profitable google adwords is not difficult if you know copywriting secrets, here's how to increase the profitability of every Google Ad you run: 1. Use keywords in your headline. Google puts them in boldface and that helps your ad grab the readers attention. Egotists and Narcissists please note: The name of any business makes a lousy headline. Your click-thru rate will be low, and bid prices will be high. That's because your ad is about your company, not about what your customer wants. Your ad needs to be about your customer, not you. 2. Use keywords also in lines 2 and 3 wherever possible. 3. Speaking of lines 2 and 3, it's O.K. to run lines 2 and 3 together intoone sentence, or all 3 lines for that matter. 4. In your headline, capitalize the first letter of every word, but avoid all capitals. 5. A single word change in your headline can make the click-thru rate go from .07% to 5%! 6. Use the following formulas to create great headlines: For example: -How to _________ and ___________ -What _______doesn't want you to know -Get more _______ for less ________ Some real life examples: -How to smoke and not suffer the consequences -What the IRS doesn't want you to know -Get more fun for fewer dollars Look for other successful ads, find the formula in them, then apply them to your product or service. 7. Use numbers whenever possible. -Wrong: Make lots of money. -Right: Make $847/week 8. Note the difference between features and benefits. Features describe, benefits answer the question: What's in it for me. For example, with your widget: Features include yellow, strong, etc. Corresponding benefits include easy to find when you need it, will last long List all the features, then list all the corresponding benefits. In your ad copy, focus on the benefits. 9. To begin writing, put the major benefit into a short sentence, then hone it down, deleting excess words. E.g. Will last a long time vs longlasting 10. Be specific so you don't get random clicks. -Wrong: Tennis -Right: Antique tennis racquets 11. Delete unnecessary words like a, an, On, the, etc. 12. Use attention grabbing words like free, new, etc. 13. When you do use the word "free", do not capitalize all the letters, and don't use an exclamation point after the word. 14. Use action verbs (discover, retire, boost, increase, avoid, uncover, eliminate, prevent, etc. 15. Use active (vs passive) voice. -Wrong: Discount shoes to be discovered -Right: Discover discount shoes 16. Use emotional words (cheap, sale, limited time, don't lose out, easy, quick powerful, etc.) 17. Use motivational words. "now is your chance" "weight loss secrets you should know" "discover your potential" "tips you can use to make money now" 18. Avoid crazy punctuation and wild claims. 19. Use 3d-party endorsements "blows away Toyota Camry" says Autoworld" 20. Show how your product/service is unique (faster, wider variety, discount, most comprehensive, lowest price, etc) 21. Use call-to-action phrases (buy today, save 50%, download free trial now, sale ends tomorrow, buy today save 70% offer ends soon, hurry before they're gone) 22. Learn to steal. Yes, you read that right. All the top copywriters do it. That is, study good examples from other advertisers and substitute your own wording. Better yet, keep a collection of strong words and phrases. 23. Discourage freebie hunters by including a price. Including the price actually increases clicks. 24. By the way, the word "free" increases clicks. This refers to a free sample, which leads reader eventually to a sale. 25. Very important: Try nOT to be #1 on the first page. #2-8, yes. Why? Lots of tire kickers click on the #1 ad, fewer do on 2-8, but always shoot for the first page or you are wasting your advertising dollars. 26. Do not indicate that you are an affiliate. Google doesn't require that anymore. You'll increase sales without the affiliate indication. 27. Extremely Important: Always test 2 ads simultaneously. When you have a hit, try to beat it with another version (called "beat the control" in advertising lingo). Google will automatically rotate your 2 versions. Keep the better performing one, then try to defeat it with an even more profitable ad. About the Author: Pat Johnson - Is a successful Internet marketer and opperates several websites along with his wife Reba. Are you missing out on the tons of cash to be made on the Internet? Check out the AFFILIATE CASH VAULT program Copyright © 2006

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You've probably encountered the word AdWords at least once or twice. You know it has something to do with Google. But if you were asked what AdWords is really about, would you be able to answer the question? If your answer is no, reading on will help you do just that. If you've conducted at least one search via Google's website, then you have already seen these Adwords. These are the text advertisements that appear on the results page of your Google search. For example, you're looking up information on macro photography. You would very likely then type in the words "macro" and "photography" into the Google search box. Those words are called keywords and Google uses them as the basis to look for information on the Web. Google publishes its findings back to you on what's called a results page. The results page is a list of webpages Google suggests you visit to know more about your topic of inquiry (in this case macro photography). On the results page there are text ads. One is about an online store that sells cameras, while another is from a company that offers photography printing services. Now you may think that it's pretty cool (and coincidental) that the ads that appear on the results page have something to do with your topic of interest. But what you should know is that this coincidence is in fact, planned on purpose by Google - and this is how AdWords works. By typing keywords into the search box, you have identified what kind of advertisers will appear on your results page. To get a clearer understanding of how this works, try to picture yourself as an owner of a business (in this case, a camera sales and repair shop) with a website. As a business owner, you need to let people know about your business and that means you need to advertise. Before AdWords, that meant you had to spend a huge amount of money on print, radio or TV ads. For smaller businesses it might mean making flyers and posters to be distributed in your area. But that, too, takes time and money. To make things less encouraging, there is no surefire way of knowing that the people who'll be seeing your ad are actually interested in seeing it, much less on your actual product or service. With AdWords, not only are you showing your advertisement to people who are interested in your product, you also spend a significantly less amount of time and money in producing it. This is because of primarily two reasons: 1. Keywords are what matters. In placing your ad with Google AdWords, you don't need to spend on expensive productions. All you need is a keen sense of knowing how your (potential) customer thinks. As in the previous example, when a person types in "macro photography" on Google's search box, it means he is looking for information about the topic, hence, interested in knowing more. Google allows you to capitalize on this interest by giving you the opportunity to show the user your advertisement for your camera shop. The user is already interested about your line of business and therefore chances are good that he will read your ad. Knowing what keywords people will use to look up information allows you to address your ad to a more specific target. 2. Pay only when they click through. The other great thing about Google AdWords is that the cost of advertising is brought down to very manageable levels. Unlike conventional advertisements where you have to pay FIRST before your ad is shown, Google charges you only when a user clicks on your ad to visit your website. Just how much is charged for every click? Only as much as you want it to be. Google has implemented a bidding system to "sell" keywords where advertisers, just like you, will dictate how much a cost-per-click (CPC) on an ad will be. The general principle being: the more popular the keyword is, the more expensive it can become. For example in this case, the CPC on a results page using the (more popular) keywords "macro photography" may cost 50 cents while the CPC on an ad appearing on the results page for the (not so popular) keywords "macro lens maintenance" may just be 20 cents. However, don't be misled with this seemingly low cost. Agreeing to pay 50 cents per click may not seem much, but if 200 people click on your ad every day, you're looking at $3000 per month. Even for a medium-sized business, that is still something to consider. This is where smarter advertisers not only spend less in advertising but also increase their revenue by converting more casual visitors to actual customers. By using more specific keywords you show your ad to a person whose interests are that much closer to what your business is offering. Therefore, when he clicks on your ad to go visit your website, it is no longer your burden to convince him he needs your product or service. With this setup, it is not far-fetched to being able to conduct a nationwide ad campaign for your business at a dollar a day AND see encouraging results on the bottomline. In the end however, all these innovations still build on the foundation of knowing your customer and how they think. Once you've got this down pat, AdWords then becomes a much more powerful tool that can increase your online business' potential to make profit. About the Author: rugjeff Best Adwords Product Around Become A Wealthy Affiliate Rugjeff.com - Everybody Needs Some Help!

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In Part 1 of this article, we looked at the various pay for performance advertising models offered by Yahoo! Search Marketing. In this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords. Google AdWords™ Similar to Yahoo! Sponsored Search, Google AdWords https://adwords.google.com/ gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites. Your ads usually appear on the right side of results pages in a "call out" box under the heading "Sponsored Links". Your AdWords text or image ads appear on search result pages for the keywords you buy, and can be targeted by language and country. With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price. Google Adwords results appear on Google search results pages, Google's distribution partner sites, Google Gmail, and numerous content sites which are syndicated through the Google Adsense program. For more information on Google AdWords, Click Here: https://adwords.google.com/. Google AdSense™ Google AdSense is a way for webmasters to generate income from their sites by displaying text or image advertisements from companies participating in the Google AdWords program. You can display targeted advertising for your content pages or you can add a Google search box to your site and show targeted ads on search results pages. When visitors click on these ads, Google pays you a fee. The ads are targeted to the content already on your page so they are not as intrusive to your visitors. For more information on Google AdSense, Click Here: https://www.google.com/adsense/. LookSmart LookListings™ The LookSmart Directory http://www.looksmart.com/ originally offered a Paid Submission model and then transformed it into a Pay For Performance model, removing their Express Submit directory submission service and receiving a lot of criticism in the process. To have your site included in LookSmart.com, you must pay a per click fee when visitors click on your listing, similar to the Yahoo! Search Submit Express model. The "relevancy keywords", title and description chosen during the set up of your listing determine when your site appears for searches. There is no free submission option to Looksmart and the only way to get your site into their directory is to either pay for their LookListings or submit your site via the Zeal directory http://www.zeal.com, which is only an option available to non-profit sites. LookSmart LookListings work like this: 1) Create Your Listing which includes: - site description & title - relevancy keywords (for keyword targeted listings) - directory category 2) Set Your Monthly Budget: - set your maximum monthly budget - set your maximum click rates for each URL (for keyword targeted listings) - your account is debited USD 0.15 per click (for inclusion-targeted listings) - minimum account deposit totaling your maximum monthly budget - each campaign has a minimum monthly budget of USD 15 3) Account Management - traffic reporting - automatic monthly account refills (from your nominated credit card) - adjust your budget - update description, title and relevancy keywords - bids monitored automatically (for keyword targeted listings) LookListings appear on sites across the LookSmart Network including LookSmart, Lycos, Mamma.com and CNET Search. For more information on LookSmart LookListings, Click Here: http://listings.looksmart.com/help/faq.jhtml?showFaq=new. Other Pay-Per-Click Providers Apart from the big players, there are a large number of other medium-sized search providers selling pay-per-click search advertising. These include: - FindWhat http://www.findwhat.com/ - Enhance (formerly ah-ha) http://www.enhance.com/ - Kanoodle http://www.kanoodle.com/ - Espotting http://www.espotting.com/ - 7Search http://www.7search.com/ - GoClick http://www.goclick.com/ - ePilot.com http://www.epilot.com/ - Lycos Insite AdBuyer http://insite.lycos.com/ - Mirago http://www.mirago.com/ - Search123 http://search123.com/ Of course there are hundreds more PPC engines, many of which can be found via the sites listed in our Further Reading section below. Don't be afraid to set-up some test pay per click campaigns to dip your toes into the paid advertising waters. You don't have to have a large budget to reap rewards, just a willingness to experiment and apply what you learn to improve your campaigns. What you do with all your extra traffic is up to you! Further Reading Pay Per Click Search Engines (CPC / PPC) http://searchenginewatch.com/links/article.php/2156291 Pay Per Click Search Engines on Pandia http://www.pandia.com/optimization/ppc.html Pay Per Click Search Engines on Search Engine Guide http://www.searchengineguide.com/payperclick.html PayPerClickSearchEngines.com http://www.payperclicksearchengines.com/other-pay-per-click-search-engines.shtml Buying Your Way In: Search Engine Advertising Chart http://searchenginewatch.com/webmasters/article.php/2167941 Pay Per Click Analyst http://www.payperclickanalyst.com/ Pay Per Click Guide http://www.payperclickguide.com/ About the author: Kalena Jordan. As well as running her own SEO business Web Rank (www.webrank.biz), Kalena Jordan manages Search Engine College (www.searchenginecollege.com), an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. Copyright © 2005 by Kalena Jordan. All rights reserved under U.S. and international law.

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The recent high profile court case involving Google AdWords and alleged click fraud has filled many online marketers with suspicion. But as an advertiser using Pay-Per-Click search engines there is still plenty you can do to keep your campaigns running successfully.

No pay-per-click advertiser wants to pay for fraudulent clicks. Including me. But I know that no matter how hard the search engines try to detect it, there will always be some level of fraudulent activity, even if it is the owner of a small web site clicking on advertisements on his own site.

So what if a small percentage of clicks are invalid! At least you are still paying mainly for measurable results. Compare this to television or newspaper advertising where you pay by the second or by the inch, regardless of whether anyone sees your advertisement or takes any action after viewing it.

Once you accept that some level of click fraud is to be expected, you can get on with the task of addressing the issue wisely. So how can you be certain you're not going to lose big time and go into the red on your campaigns?

The solution to succeeding despite fraudulent click activity is to manage your advertising campaigns like any other professional in the marketing industry. Here are several aspects of your advertising campaigns you need to stay on top of.

1. Use only reputable PPC search engines.

I recommend advertising mainly with the larger, more reputable search engines such as Google AdWords, Yahoo Search Marketing, and MSN AdCenter. These are the big three as I’m writing this, but depending upon when you are reading this, these may have changed. I have experimented with many other PPC search engines and I have been generally disappointed. Traffic quality tends to be poor and I guess there is less effort at fraud detection. If you want to experiment be sure to run small test campaigns first to check the 'integrity' of the traffic.

2. Monitor your campaigns regularly.

You should check your campaigns every day. I do. And if I am going to be away from the internet for a day or two, I ensure that my daily campaign limits are set at an acceptable risk level. If you are familiar with your usual daily statistics, you will have a greater chance of spotting any spike in activity that may be due to click fraud.

3. Know your conversion ratio.

What is your campaign's conversion ratio? You should know how many click-throughs you need to generate a sale. This might change from month to month and drastic swings may be an indication of click fraud.

4. Calculate your conversion cost.

Multiply your average cost per click by the number of clicks required for a conversion. This calculates your conversion cost.

5. Ensure conversion cost is less than revenue.

Ensure your conversion cost remains less than the revenue you make per conversion. And don't forget to allow for the percentage of orders that cancel.

6. Make changes when necessary.

When a campaign is no longer bringing in a decent profit over and above the costs, make changes. You might reduce your click fees, or change the wording of your advertisement to focus more closely on serious purchasers.

This is not rocket science. It's just good business sense. I hate click fraud and I’ll applaud every time steps are taken to reduce it. But I also know there will always be some level of click fraud. And whether it is 2% or 20% what I am really concerned about is whether I can continue to run my campaigns profitably.

If you stay on top of the vital statistics I mention above, you will be able to win despite click fraud and stay well ahead of the game.

About the Author: Scott Adams is an internet entrepreneur, and earns a small fortune marketing affiliate programs on pay-per-click search engines. He has written a book, Affiliate Adventure, which explains how anyone can launch an affiliate advertising business. It’s available now at http://www.AffiliateAdventure.com

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As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.

* Low signup cost (only $5)
* Instant activation of your account
* Instant activation of your ad campaign
* Provision to set daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR --

1) Specific matching along with broad matching

Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list -

[online dating]
"online dating"
online dating

This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword.

This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.

2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold.

But you don't know what term this searcher has used. So how can you put the term in the title? Try this.

Put this string in the title field on the Adwords screen -

{KeyWord: Default Title} where you replace "Default Title" with a suitable text. Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.

Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.

If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters).


Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.

3) Variable destination URL

Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.

Let's see the syntax to get the search term in the destination URL --

http://www.ebizindia.com/pam.php?kw={keyword}

Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage.

Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.

About the Author: Are you suffering from the No-traffic syndrome? Arun Agrawal is a search engine optimization specialist and offers guaranteed Top 10 Ranking services at http://www.SEOtop10.com

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I want to share with you a few AdWords tips that will help your advertising campaigns and should impact your bottom line in a positive way. You'll soon see these tips are quite powerful, and in fact are rarely revelaed without money exchanging hands. I'm quite serious about that! Many AdWords e-book authors will probably not appreciate the golden nuggets that I'm about to share, but I could really care less. If you want to increase your click through rate (CTR) and your conversions (sales you make), read on. Here's the first tip: "Get your headline right". Your headline is by far the most important part of your ad. It's what's going to hook your visitors into clicking on your ad more than anything else. Ad copy is important, but not like your headline. Another reason your visitors will make a decision based on your headline is because Google placed more prominence on your headline than it does the rest of the ad, as evidenced by the size of the font shown in your headline. Take advantage of this! When writing your headline, be sure to focus on benefits of the product or service. Don't focus on the features--the stuff anyone can look up in the table of contents--rather, focus on the intangible realities that using this prodcut or service will bring (i.e., "Eliminate Stress While Growing Rich"). What you'll also want to do is keep testing your headlines over and over, split-testing them until you find one or two that continually bring in sales for the keywords you're promoting. Let me share with you another tip that you rarely hear. When starting out with AdWords, or even on a new campaign, start small and work your way up. In other words, don't--I repeat, don't--invest a whole lot of money into this new campaign. The only time you should be increasing the amount of money spent on a campaign is when you know for a fact (because you've tested) your campaigns are already converting and you simply want to make more money. Aside from that, you need to start with a modest amount of money on AdWords. When trying to come up with your daily budget, ask yourself this question: "If I were to lose this entire amount of money today, would that be okay?" If the answer is "yes", then you have your daily budget. But don't be afraid to start each campaign with $10 or $15 in the beginning. You really want to test the waters first anyway--no use entering into a market at full force only to find out that the product doesn't sell. One final tip: Do a little pre-selling in the ad copy. While you don't want to hit your prospects over the head, you do want to let them know that you've got a produt or service for sale. That in order to receive your product or service, money is going to have to change hands. Some marketers even mention the price of the product or service in the ad--in fact, some swear by this tactic. Whether or not you do this, the idea is that you want to weed out those who are only looking for a handout. You want serious buyers to click your ad, because you want those clicks to turn into conversions. There's no sense in getting the click and having a high CTR unless those clicks are turning into cash. For more great strategies, including loads of "insider tips" that will push you way ahead of the competition, I highly recommend you check out the book AdWords Miracle. Make $300 daily within 2 months, or you get your money back. Not a bad guarantee, eh? Stay tuned for more AdWords tips and tricks soon! About the Author: DA Palumbo is an Internet Marketer specializing in Google AdWords and protecting digital assets. For those looking to take their AdWords knowledge to the next level, DA heartily recommends "The AdWords Miracle Guide" at http://www.marketingez.com/adwords-miracle.

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As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any. So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research! Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right -- never stop building your keyword list. Okay, now let me explain a few things: First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click. But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1! Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site -- just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks). There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% -- but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.) But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.) Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords. About the Author:Ryan Cole runs The Internet Marketing Blog, a free resource for information on search engine marketing, SEO, PPC, affiliate marketing, and more. Ryan frequently adds new articles, reviews, tips, and tricks, so bookmark it and check back every now and then.

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On today's highly competitive Google AdWords pay-per-click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns. The Mistakes to Avoid Long list of less than targeted keywords Not identifying unique aspects of your product or service Lack of keywords in your ad text Directing users solely to your home page Creation of single Ad Groups Utilizing single campaigns Using broad match only Failure to optimize Ad Serving for your ads Not tracking results Entering the content network without modifying bids Long List of Less Than Targeted Keywords When you first set out to create your AdWords campaign it is of utmost importance that you do not go "keyword crazy". What this means is that you must not create long lists of irrelevant and generic keywords. For example, if you were an automotive dealership then it would not be in your best interest to target the keyword "truck". The reason being is that the cost-per-click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive relevant keyword such as "T-Z783 Extended Cab". An example of an irrelevant keyword which would not produce conversions if you strictly conducted automotive sales would be "tail light covers". The phrase may bring visitors to your website but, if they do not find what they are looking for when they get there, they will be gone just as quickly as they arrived. Not Identifying Unique Aspects of Your Product or Service Before implementing your AdWords campaign you must first understand exactly what it is that makes you stand out from your competition. By identifying your unique products or services you will have a lot more clarity on how to rise above your competitors and zone in on the keywords or phrases that are unique to your business. I would recommend that you perform an analysis of your competition, have a look and see what they are doing and which phrases they are using. After conducting a competition analysis and after understanding what makes your products or services unique you will be able to come up with a strategy that will topple your competitors. Lack of Keywords in Your Ad Text When creating your descriptive ad copy it is imperative that you find a means to inject your keywords into your title and description while maintaining the delicate balance of clarity and relevance. Your ad copy should be tailored in such a way that when read by a visitor they know exactly what they are getting into when they click on your ad, which brings me to my next point. Directing Users Solely to Your Home Page Not taking the time to decide which destination URL should be designated to which ad is an oversight that I come across far too often. When you finish compiling your list of relevant keywords that describe unique products or services of your business, why on earth would you then send everyone to your homepage and let them navigate through your site in hopes of finding what it is that they are looking for. Instead why not send them straight to the page that contains exactly what was described to them within your ad copy. As an example, if you are an automotive dealership and your ad contains the keyword "T-Z783 Extended Cab", instead of sending them to www.auto-motive-dealership.com send them to www.auto-motive-dealership.com/T-Z783_Extended_Cab.html. Creation of Single Ad Groups Categorizing ads that are targeting related keywords into a common ad-group will allow you to have a much higher level of control over your entire campaign. Let's say that you run a sporting goods store, start by grouping all ads targeted towards hockey skates into a single Ad Group. You would then create another ad-group which would be targeting hockey sticks and another containing hockey gloves and so on. Organizing your ad-group structure in this manner gives you the ability to create in-depth reports on the performance of each ad-group. Utilizing Single Campaigns Once you have your Ad Groups sorted out into easy to identify categories you may then move on to the next step of creating relevant campaigns. From the example above you have created Ad Groups containing separate products of hockey skates, sticks, gloves etc. Now it is time to create a container for all of the Ad Groups into one campaign entitled "hockey equipment". You would then repeat the process creating Ad Groups for tennis, one group for shoes, one for racquets etc. and then once again you drop them all into a single campaign entitled "tennis equipment". Having highly organized campaigns is the key to determining which ads are creating optimal conversions. Using Broad Match Only When you do not take advantage of the phrase matching options that are available to you, chances are you are missing out on potential customers and creating a higher CPC. Broad matches are usually less targeted than exact and phrase matching. Broad matching is the default option your ads will appear for expanded matches such as plurals or relevant keyword variations. When utilizing phrase match your ad will appear for search terms in the order that you specify and sometimes for other terms. Exact matching is by far the most targeted option to use. You will appear for the exact keyword specified. Negative keyword is also a fantastic option to utilize in order to specify which keywords you do not want to appear for. Broad match Default option: Blue widget Phrase match Surround the keyword in quotes: "blue widget" Exact match Surround the keyword in square brackets: [blue widget] Negative match Place a negative character before the keyword: -blue widget Failure To Optimize Ad Serving For Your Ads When you take advantage of the AdWords Ad Serving service basically what you will be doing is showing your most popular ads more often. The AdWords platform will give weight to ads with the highest click through rates (CTRs) and display them more often then keywords with lower (CTRs) within the same ad-group. Not Tracking Results In order to have any idea on your AdWords campaign performance you must be able to see the keywords that work as well as those that do not. Google AdWords supplies a vast array of very useful tracking tools. Google has also built into the user interface Google Analytics which is a marvellous web analytics tool that provides you with in-depth reporting on all aspects of your campaign performance. I cannot stress enough the importance of creating goals for your AdWords campaign to measure your success by. Entering The Content Network Without Modifying Bids Within the AdWords platform you have recently been given the ability to set different bids for the content network compared to that of the search network. If you do not set different bids on the content network for certain keywords, you will be paying more per click than you should be. After lowering the prices on certain keywords you will notice that the amount of click throughs that you will be attaining will remain the same as they were at the higher bid. Conclusion The purpose for this article was to create awareness for common mistakes and to eliminate frustrations that may emerge when managing Google AdWords campaigns. The points mentioned above are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business. About The Author: Tyler Huston is the founder and CEO of SearchStrategist.com, a search marketing firm that provides professional PPC Management, expert search engine optimization, SEO press release writing and blog optimization services. Tyler takes pride in ranking clients from all over the world at the top of the search engines. He can be reached at tyler@searchstrategist.com.

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