What is the Yahoo Publisher Network program and why should I try it over advertising programs like Google AdSense? The new Yahoo Publisher Network, also known as the YPN program has proven it is a major competitor to AdSense. Lots of people have been raving about the greatly increased profits from the new Yahoo Advertising Network. They offer a similar setup to Google but with some mild differences and evolving tools.

Now, getting accepted into the Yahoo Publisher Network is somewhat difficult at this time. It is still in Beta testing and many publishers who apply often wait many weeks before they get a response (or do not get a response at all). However, the program is expected to come out of its Beta testing sometime in the coming months and then getting accepted into the program will be much easier. You may be asking yourself, why should I leave AdSense and join the Yahoo Publisher Network when so many people have had so much success with the Google AdSense Program and the YPN program is still new? The answer to this question is simple. So far, many people who have been accepted into this program and have experimented with it, have found that it generally tends to pay more to publishers than the Google AdSense program does; however, many speculate that this may only be for a limited time only in an effort to generate “buzz” about the program and to encourage more webmasters to become interested and apply to the program.

The features of the Yahoo Publisher Network are very similar to that of the AdSense program. Publishers can choose from a wide variety of advertisement layouts and choose ones that they feel best complement their website. Publishers can also change the color scheme of all advertisements to blend the ads with their website so that they look more natural. Like the AdSense program, Yahoo Publisher Network users can have multiple channels so that they can use one account for a large number of websites.

If you are considering choosing the Yahoo Publisher Network program, you must get rid of AdSense advertisements on that website. Yahoo Publisher Network states that you can not run two different contextual advertising programs on one website if you choose the program. Hence, I recommend running the Yahoo Publisher Network advertisements on your website for a certain length of time and see how they perform. If the YPN advertisements perform better than the AdSense advertisements, than you should obviously use the YPN program. On the flip side, if you were making more money using the AdSense program, then stick with AdSense. For some people, this new program may work very well, and for others, they may find that using YPN advertisements lead to a decrease in earnings. Either way, the only way you can know for sure is if you experiment so apply and see what happens. You really don’t have much to lose.

About the author: Liam Fox, Read more about YPN Review
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Lately many of my customers have been asking me this question: "Which program is better? Adsense or Yahoo Publisher?" It sounds simple, but the answer is not. The reason being is that both programs work well, but both also have different places when considering whether or not to use them for a specific website. Here's why. Adsense has been around for a while now, and at the moment has the lion's share of the market in the PPC (Pay Per Click) game. But anyone who has been promoting them on their websites will tell you that the payouts have also gotten gradually smaller as time has gone on. Why? Well it's easy, they are still the best game in town, so they aren't worried about losing their publishers to another PPC. But then came Yahoo Publisher. Which unless you've been living under a rock for the past ten years, you already know the name, and know how big that company is. And with the purchase of Overture, Yahoo is coming into the game well equipped and ready for a fight. So, what's the difference between the two? Here is what I've been able to learn from my own websites. Yahoo, overall, is paying more per click then Adsense. But before you jump from this article and start changing your code, read on a bit more. Yahoo Publisher seems to be paying more then Adsense on similar content, BUT... Their ads are not nearly as contextually targeted as Adsense. So this can present a problem for website owners. For example, if you have a website that it's primary topic is 'HOME MORTGAGES', Adsense will display ads that only link to mortgage sites. But that's not true with Yahoo Publisher. Yahoo Publisher might display some mortgage ads, but also might display a Payday Loan ad (BTW if you need a payday loan, check out this page http://www.thegiftedone.com ), Vonage ads (Vonage must pay them some big money, as they seem to be the default when the script doesn't know what to do), or some other ad that does not relate to the content of your website. How do you choose which program is right for your site? This depends on the site itself and the type of surfers that frequent it. If you have a site that is highly targeted for a certain keyword, then I would suggest you stay with Adsense. This will keep the ads focused and targeted to your customers, presenting them with content that they will click. If they came to read about cooking recipes, they probably won’t click the Vonage ad. Here’s an example of a content targeted website: http://voip.magicanswers.com However, if your site is more of a surfer hangout, where people go when they are bored, or if your site covers a multitude of topics, then you might be better off loading it up with Yahoo Publisher ads. This type of surfer is more likely to click an ad that’s off topic, which in turn would pay you better. At this point what it comes down to is the click thru ratio. If monitored closely, you can determine what your surfers like and what they don’t like. What they click and what they don’t click. If one program is not performing well for you, then try the other. I’m sure that as time goes on, Yahoo Publisher will become more targeted, and surely will be more competitive. With Google’s Adsense as an adversary they have quite a fight on their hands. My advice to you is this. If you have one website, then optimize your PPC links for YOUR website surfers. If you have many, optimize each site accordingly, but do take the time to test each program. Find out which one will pay you more. Whether you own a giant corporation with hundreds of websites, or a home based business branching out to the internet, the bottom line is always the bottom line. Which comes down to the paycheck. A simple test might lead you to more money, which is always the goal.
About the Author: Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996. This article may be reprinted freely as long as all links remain active. http://www.affiliatewebsitedesign.com http://www.magicanswers.com http://www.thegiftedone.com

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As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products. Website owners aren't the only ones using this form of advertising to generate revenue. You'll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you'll either order their product or use their service. Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product. At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn't understand what words the YPN program picked up for the florist. But it was the word 'hello' that apparently signaled the ads regarding the phone service. Additionally, some users have complained that YPN doesn't seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won't matter if YPN pays more if they can't improve their ad relevancy because they won't get the number of clicks from visitors to see a real difference in their earnings. As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future. About the Author:Richard Warren is a veteran user of Google Adsense and is skilled in the art of boosting CTR and Adsense revenue. Visit http://www.AdsenseHowTos.com for a complete Adsense how to guide.

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Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions. Overture and Google took in the scent quite early and started experimenting with text ads based on contextual advertising. Initially the emphasis was on showing text ads in search results when a search term coincided with the keyword chosen by the ads. AdWords took shape early 2002, and though Overture was already an old hand when AdWords started, the latter galloped ahead in no time. Google AdSense is a late entrant, followed only recently by Yahoo Publisher Network (YPN). After YPN debuted, there is no stopping the comparison between the two. For an average web publisher today and in coming days, it will be like 'the more, the better'. In this article, we will closely look at contextual advertising and how the competition between YPN and Google AdSense affects web publishers. Contextual advertising - what it means? Contextual advertising refers to those ads that are relevant to the content of a webpage in which they appear. For example, if a viewer visits a site about paintings, and the site shows contextual advertising like Google AdSense, the viewer will see ads related to paintings, such as watercolor works, art gallery and so on. Contextual advertising is dynamic, so if a viewer refreshes a webpage, a completely new set of ads appears. Google AdSense on the cue After overwhelming success of AdWords in relatively short time, Google AdSense came to be launched in early 2003, a program that is all about contextual advertising. To be true, eZula must retain credit of having first launched contextual advertising program way back in 2001. But it is Google AdSense which popularized the concept rapidly. What is good about Google AdSense is that it allows web publishers of any size to display its contextual advertising and earn money. In comes Yahoo Publisher Network (YPN) Although belated, Yahoo launched YPN to take on Google AdSense in August last year in the field of contextual advertising. Though yet to be out of beta and still meant for US sites, YPN does appear as a whiff of fresh air in the sense that users will now have another option other than the ubiquitous Google AdSense. As of now, there is less variety in YPN compared to Google AdSense. However, YPN is said to be paying far more than Google AdSense for each click generated, which is one reason why YPN publishers are happy with its contextual advertising. YPN versus Google AdSense It is early days to compare between the two, especially since YPN is yet to debut internationally. Going through user experience, the most important point that crops up is YPN's generous EPC as said above. Google AdSense is more superior in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not. In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis-à-vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads. Summing up, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down. For the moment, if you are not located in US, yet interested to make an earning through contextual advertising, the answer is Google AdSense. About the Author:Article by Josh - admin@hostingfrenzy.com,Josh is the webmaster of www.hostingfrenzy.com Visit his site for a comprehensive web hosting directory, articles, tools, and much more

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